How can you use sentiment analysis to measure community engagement?
Community outreach is a vital skill for many careers, especially in the social sector, education, health, and advocacy. But how do you know if your outreach efforts are effective and engaging your target audience? One way to measure your impact is by using sentiment analysis, a data analysis technique that evaluates the emotions and opinions expressed in text or speech. In this article, you will learn what sentiment analysis is, how it works, and how you can use it to improve your community outreach strategies.