How can you use reputation measurement tools to build a strong reputation for innovation?

Let's illustrate using Apple Inc. Apple has been renowned for its innovation in technology products. The company uses various reputation measurement tools, including social media listening platforms and online reputation management tools, to gauge public sentiment and manage its innovative brand perception. Apple actively listens to conversations on social media platforms like Facebook to understand how users perceive their products thereby strengthening their brand's reputation in the market. Tools like Brandwatch and Sprout Social help Apple track media mentions, sentiment analysis, and consumer feedback on their innovative products - for instance, a new iPhone release, providing insights into how the public perceives the innovation.

There are various ways to measure reputation: Opinion polls: one-off or tracking Media monitoring: both traditional and social In-depth stakeholder research: normally this would be face-to-face All of these tools can assist in how you track your reputation. Fundamental to all, is to listen to what is being said and understand it. Last thought to bear in mind, a former VP of Communciations at McDonalds once said, "you cannot control your reputation, only influence".

The ability to measure and manage a company's reputation for innovation is as crucial as innovating. Systematically assessing your innovation reputation is essential and can boost your organization's growth and longevity. Some important aspects of why to innovate are having a competitive advantage, attracting talent and strategic partnerships, engaging customers, adapting better to market changes, and carefully evaluating risks and opportunities. By measuring and improving your reputation for innovation, your organization will be better positioned to face today's market challenges. Innovation is not just an internal process, but a visible commitment that resonates with customers, employees, and partners.

Choosing the right reputation measurement tool should be based on your business. In the service industry tools such as surveys and online reviews can be used. This will give you insight into the areas that need improvement and also give a sense of the expectations from clients. The feedback will also give insight into the business performance areas that are most attractive to clients and stakeholders and the business reputation can be built on highlighting these. The negative feedback can be used to create tools and strategies to correct the weaknesses that can negatively impact the business reputation.

In my experience reputation can be really hard to accurately measure, in particular if your customer base is other businesses instead of the public. Reputation is just as important even if harder to measure. If the usual tools don’t do the trick in giving you needed feedback. You must be open to alternative methods: actual collection of information directly from your customer base if needed or possible. Always do what works for you: marketing (whatever way works), public relations, managing your social media (all platforms that work) and SEO. Measure the results and keep working. If you fail to maintain your reputation, you will feel the negative results of that soon enough

Till recently, term Innovation was used only for new product development. Now organisation known as innovative is,one which works upon as continuous improvements, few are listed below : 1.Product & Process improvement 2.New Product Development 3.Cost optimisation 4.Waste reduction 5.Recycling to degradable 6.Better services & delivery 7.Data analysis for situational awareness, predictive,way forward decision making 8.Product basket construction,review and reconstruction 9.Diversification/expansion Tips for Selecting Innovation Measurement Tools : a.Realtime processing & compatible to latest IT infra,global functional process b.Global market share atleast 70% c.Excellent user’s review d.Flexibility to customise fir business needs