How can you use real-world examples to enhance BRM training resources?

1 Why use real-world examples?

Real-world examples are stories or cases that show how BRM principles and practices are applied in specific situations. They can help you and your learners to understand the context, benefits, and risks of BRM, as well as the best practices and common pitfalls to avoid. Real-world examples can also stimulate discussion, reflection, and feedback among your learners, as they can relate to the problems and solutions presented in the examples.

2 How to find real-world examples?

When it comes to BRM training, there are a variety of sources for real-world examples, depending on the industry, domain, and audience. Drawing from one's own experience is a great starting point, though it's important to anonymize or generalize any sensitive or confidential information and focus on the key learnings. Additionally, asking peers and colleagues for their stories and insights, joining online communities and forums, and interviewing or surveying customers and partners can all be beneficial. Furthermore, researching trends in the industry and market as well as looking for best practices or innovative solutions from competitors can provide invaluable examples.

3 How to use real-world examples?

Once you have collected real-world examples for your BRM training, you need to use them to effectively enhance your learning objectives and outcomes. To do this, align the examples with your learning goals and make sure they are relevant and relatable to your learners' level of expertise, industry, domain, and role. Additionally, make them interactive and engaging by using them as a case study, a role play, a simulation, a quiz, or a game. Finally, make the examples actionable and measurable by providing clear and concrete guidance, feedback, or outcomes. You can also ask learners to apply the example to their own BRM situations, projects, or goals and evaluate their results or progress.

4 What are the benefits of using real-world examples?

Incorporating real-world examples into your BRM training resources can bring many advantages for you and your learners. It can help to enhance your credibility and authority as a BRM coach, increase motivation and interest in BRM, and improve retention and transfer of BRM knowledge and skills. Using real-world examples can demonstrate to your learners that BRM is not just a theoretical concept but a useful skill that can help them achieve their business objectives and strengthen their relationships with customers, stakeholders, and partners. By providing real-world examples, you can help them to remember key points and principles of BRM, as well as apply them to their own contexts and challenges.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?