How can you use quizzes and assessments to generate leads in content marketing?

1 Choose the right type of quiz or assessment

There are various types of quizzes and assessments that can be used to generate leads, depending on the goals, audience, and industry. For instance, personality quizzes can help your audience discover something about themselves, such as their strengths or style. They are fun and shareable, and can be used to segment your leads based on their personality traits. Knowledge quizzes can test your audience's knowledge or skills on a specific topic like trivia, history, or grammar. They are challenging and educational, which can help you demonstrate your authority and credibility in your niche. Lastly, assessment quizzes evaluate your audience's needs, problems, or opportunities such as their health, fitness, or career. They are informative and helpful in offering personalized solutions and recommendations to your leads.

2 Create a compelling quiz or assessment title

The title of your quiz or assessment is the first thing that your audience will see, so it needs to be captivating, relevant, and inviting. It should encapsulate the main benefit or value proposition of your quiz or assessment while piquing your audience's interest. To craft a compelling quiz or assessment title, consider using questions in the title as they are more interactive and can spark curiosity. Additionally, use words that evoke emotions in order to motivate your audience. Lastly, include specific numbers in the title as they make it more concrete and credible. For example, "How Healthy Is Your Lifestyle?" or "Take This 5-Minute Quiz to Find Out Your Brand Personality". With these tips in mind, you can create a title that will draw in your audience and make them eager to take your quiz or assessment.

4 Add a lead capture form to your quiz or assessment

The lead capture form is a critical part of any quiz or assessment, as it is the place to collect contact information and secure consent from your audience. It should be clear, concise, and compliant with all relevant privacy and data protection laws. When adding a lead capture form to your quiz or assessment, here are some tips to consider: place it before the results, as this can motivate your audience to complete the questions before seeing their results; ask for essential information such as name and email address, plus one or two additional details for segmentation and personalization; and offer an incentive or value proposition, such as a free ebook, discount code, or consultation call. Doing so can increase the value of your quiz or assessment and encourage people to share their information with you.

6 Promote your quiz or assessment to your target audience

The promotion of your quiz or assessment is the last step to generate leads in content marketing, as it is how you reach and engage with your target audience. You can use various channels and strategies to promote your quiz or assessment, depending on your budget, goals, and audience. For instance, you can use your website and blog by displaying banners, pop-ups, or widgets on your homepage, landing pages, or blog posts. Additionally, you can optimize your quiz or assessment page for SEO by using relevant keywords, meta tags, and headings. You can also leverage your email list to promote your quiz or assessment to existing subscribers and customers. Social media is another great channel to reach a large and diverse audience. You can use social media posts, stories, or ads to share your quiz or assessment with followers, fans, or prospects. Moreover, you can use hashtags, mentions, or tags to increase the visibility and reach of your quiz or assessment.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?