Once you have selected the prospecting tools that suit your needs, you can use them to find decision makers in a company. To do this, you should first define your ideal customer profile (ICP) - a description of the type of company and person that is most likely to buy your solution. This should include criteria such as industry, size, revenue, location, technology, challenges, goals, and more. Then, use your prospecting tools to search for companies that match your ICP and filter results with keywords and advanced search options. You can also use your prospecting tools to find companies that use your competitors' or complementary products or services. Next, use your prospecting tools to find the names, titles, roles, and contact information of the decision makers in those target companies. You can use clues such as the company hierarchy, the department, the function, the seniority, and the influence of the person. Additionally, you can use your prospecting tools to verify and validate email addresses and phone numbers. Finally, use your prospecting tools to send personalized and relevant email campaigns to the decision makers. You can use templates, triggers, and follow-up sequences to automate and optimize outreach. You can also track and measure open rates, click rates, reply rates, bounce rates of emails and even call or message prospects on social media or other channels.