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How can you use proptech to improve your portfolio management?

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Proptech, or property technology, is the use of digital tools and platforms to enhance the efficiency, performance, and value of real estate assets. As a commercial leasing professional, you can leverage proptech to improve your portfolio management in various ways. In this article, we will explore some of the benefits and examples of proptech for portfolio management, and how you can adopt them in your daily practice.

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Jennie Holmes

Marketing Director

1 Data-driven insights

One of the main advantages of proptech is that it can help you collect, analyze, and visualize data from multiple sources, such as market trends, tenant behavior, building performance, and lease terms. This can help you gain deeper and more accurate insights into your portfolio's strengths, weaknesses, opportunities, and threats. For example, you can use proptech to monitor and benchmark your occupancy, rent, and expenses across your portfolio, and identify areas for improvement or optimization. You can also use proptech to track and forecast the demand and supply of your target segments, and adjust your marketing and pricing strategies accordingly.

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Jennie Holmes

Marketing Director
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There is no doubt that one of the main advantages of PropTech is the access to real time data. Those providing a unified platform and centralized analytics offer real insight into the total portfolio performance. But, insight in itself isn't powerful, it is the smart application of the data and the ability to test and iterate quickly across a portfolio.

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2 Enhanced tenant experience

Another benefit of proptech is that it can help you improve the tenant experience and satisfaction, which can lead to higher retention, loyalty, and referrals. Proptech can enable you to offer more convenience, comfort, and customization to your tenants, such as online portals, smart building features, flexible lease options, and personalized services. For example, you can use proptech to provide your tenants with easy access to online payments, maintenance requests, communication channels, and feedback surveys. You can also use proptech to integrate smart sensors, devices, and systems into your buildings, which can improve the energy efficiency, security, and comfort of your tenants.

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3 Streamlined operations

A third benefit of proptech is that it can help you streamline your operations and workflows, which can save you time, money, and resources. Proptech can automate and simplify many of the tedious and repetitive tasks involved in portfolio management, such as data entry, document management, contract generation, and compliance checks. For example, you can use proptech to create and store digital records of your leases, invoices, contracts, and reports, and access them anytime and anywhere. You can also use proptech to generate and execute smart contracts, which can reduce the risk of errors, disputes, and delays.

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4 How to adopt proptech

If you want to use proptech to improve your portfolio management, you need to be proactive, curious, and adaptable. You need to research and evaluate the different types of proptech solutions available in the market, and choose the ones that suit your needs, goals, and budget. You also need to test and implement the proptech solutions in your portfolio, and monitor and measure their impact and performance. Moreover, you need to keep yourself updated on the latest trends and developments in proptech, and be ready to embrace new opportunities and challenges.

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Jennie Holmes

Marketing Director
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To successfully leverage PropTech you need to understand how it will help your portfolio. There are a range of solutions available, and what is right for one organization, will be terrible for another. Scoping out clear objectives and an implementation plan, as well as ensuring that key stakeholders are included, is fundamental to adoption success.

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5 Proptech skills and career paths

Using proptech to improve your portfolio management can also enhance your skills and career prospects as a commercial leasing professional. Proptech can help you develop and demonstrate your analytical, digital, and strategic skills, which are in high demand in the real estate industry. Proptech can also help you expand your network and reputation, as you can connect and collaborate with other proptech users, providers, and innovators. Furthermore, proptech can open up new career paths and opportunities for you, as you can explore roles such as proptech consultant, analyst, manager, or developer.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use proptech to improve your portfolio management?

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1 Data-driven insights

2 Enhanced tenant experience

3 Streamlined operations

4 How to adopt proptech

5 Proptech skills and career paths

6 Here’s what else to consider

Commercial Leasing

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How can you use proptech to improve your portfolio management?

1

2

3

4

5

6

1 Data-driven insights

2 Enhanced tenant experience

3 Streamlined operations

4 How to adopt proptech

5 Proptech skills and career paths

6 Here’s what else to consider

Commercial Leasing

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