How can you use product photos to build trust with customers?

In some cases, I believe it is a good idea to add a mix of both images of the product by itself and in use, not “or” as the article suggests.

You should also think about the use case for your product and use photos to show potential customers a representation of how they would be with your product. Let them envision themselves. Like with toys for example, showing the toy is great but you’d also show children happily playing with the toy.

Product photos play an important role in marketing - Photos increase familiarity which makes the product grab more attention - Photos can trigger intrigue - Photos depicting USP of the product or something special about the product helps in becoming a powerful communication mode - Placement and context setting of the product in photos is also important. This helps establish the aspirational and emotional appeal for customers

To build trust with customers, it’s important to use high-quality product images that grab attention, persuade undecided customers to purchase, and increase conversion rates. Customers want to see what they’re buying, and high-quality product images can provide proof of texture, shape, colours, and more. By providing detailed product images with high-quality photos, you can reassure customers that they’re getting exactly what they’re paying for.

Using high quality images that are specific and illustrate what your text is trying to convey is very important. I primarily write help content for software and high res screenshots with arrows/boxes to draw attention to the part of the screen you're drawing attention to is very valuable. Random "social" style images are not. Those kinds of images have a home. It isn't in technical writing.

Optimization is the most important step. A good photo can be ruined by format issues such as pixelation, speed or responsive design. Create a quality assurance list of technical considerations. Image resolution, sizes, gradients, etc. Make sure to point out clear guidelines on how to share images and do not forget about crawlers. A good infographic can get you on the first page and bring high traffic from image searches.

Particularly in the online space where the availability of amazing tools to generate images of products, savvy consumers are hesitant to believe what they see online. Inviting customers to share and document their experiences with your products reinforces trust in the promises you’re making and cultivates some assurance that your product is actually real! The fact that sellers have to consider how their products are being compared to alternatives that may not actually exist is a must because the consumers are weighing the fear of being scammed in their buying decisions.

While researching industry best practices and trends is essential, it's equally important to maintain a consistent visual style that reflects your brand identity. It gives a more professional and authentic impression to viewers. This can be done by creating and using style guides and delivering quality images.

Product photos and corresponding descriptions / snapshot must cater to skimmers and diggers based on the information they seek before making a purchase . The information must be aligned with product managers and updated in real time using Product Information management systems