How can you use product knowledge to advance your Medical Sales career?

2 Know your competitors

The second step to using product knowledge is to know your competitors. You need to be aware of the strengths and weaknesses of your competitors' products, as well as their pricing, positioning, and marketing strategies. This way, you can anticipate and counter any objections or questions that your prospects and customers may have, and highlight your unique value proposition. You can also use competitive intelligence to identify gaps and opportunities in the market, and offer solutions that your competitors cannot.

3 Know your value

The third step to using product knowledge is to know your value. You need to be able to articulate how your product can solve your prospects' and customers' problems, and how it can provide them with a positive return on investment. You need to quantify and demonstrate the value of your product, using relevant metrics, testimonials, case studies, and demos. You need to also show how your product can align with your prospects' and customers' goals, values, and vision.

5 Know your feedback

The fifth step to using product knowledge is to know your feedback. You need to collect and analyze feedback from your prospects and customers, as well as from your colleagues, managers, and mentors. You need to use feedback to identify areas of improvement, as well as areas of strength, in your product knowledge and sales skills. You need to also use feedback to learn from your successes and failures, and to adjust your strategies and tactics accordingly.

6 Know your learning

The sixth and final step to using product knowledge is to know your learning. You need to constantly update and expand your product knowledge, as well as your sales skills and industry knowledge. You need to seek out new sources of information, such as online courses, webinars, podcasts, blogs, newsletters, and books. You need to also network with other Medical Sales professionals, experts, and influencers, and exchange insights and best practices. You need to also set SMART goals for your learning, and track and measure your progress and results.