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How can you use problem-solution framework to strengthen your brand's storytelling strategy?

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Brand storytelling is a powerful way to connect with your audience, convey your value proposition, and differentiate yourself from the competition. But how do you craft a compelling story that resonates with your customers and drives them to action? One effective framework you can use is the problem-solution approach, which involves identifying a specific challenge that your target market faces and presenting your brand as the best solution. In this article, you will learn how to use the problem-solution framework to strengthen your brand's storytelling strategy and create engaging content that converts.

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1 Why use the problem-solution framework?

The problem-solution framework is based on the idea that people are motivated by pain and pleasure, and that they seek products or services that can either eliminate their pain or enhance their pleasure. By focusing on the problem that your brand solves, you can tap into your audience's emotions, demonstrate empathy, and build trust. Moreover, by showing how your brand offers a unique and superior solution, you can highlight your competitive advantage, create a sense of urgency, and persuade your audience to take action.

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Koes Ayunda Zikrina Putri

Brand Marketing Enthusiast
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A problem-solution framework helps you define the course of your action effectively because it is all based on the actual pain points of your audience. This framework will result in a detailed solution focused on how your brand's product aids the customer's problem. To do this, you will need deep research through your customers and to understand everything through their eyes. And we need to remember that sometimes the problem is more than meets the eyes. It's not always something wrong with the solution you're giving, but maybe the problem lies in your audience's ability to get to you. So, be sure which bird to kill using the stones you have.

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2 How to identify the problem?

To use the problem-solution framework effectively, you need to have a clear understanding of the problem that your audience faces and how it affects them. You can do this by conducting market research, customer interviews, surveys, or social listening. You should aim to find out what are the main pain points, frustrations, fears, or desires of your target market, and how they relate to your product or service category. You should also consider the severity, frequency, and impact of the problem, and how your audience perceives it.

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3 How to present the solution?

Once you have identified the problem, you need to present your brand as the solution that can solve it. You should explain how your product or service works, what benefits it provides, and how it differs from other alternatives. You should also use evidence, such as testimonials, case studies, or statistics, to support your claims and boost your credibility. You should also address any potential objections or concerns that your audience might have, and show how your solution overcomes them.

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Jadeon A.

Creative Marketing Services for Disruptive Startups
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Present solutions in forms of content that are visible on the mediums your audience spend most of their time on. Present the pain-point, then the breakdown of the pain-point, and then the solution to that pain-point. Think of it as a writing a story. Keep things simple and easily understandable.

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4 How to structure your story?

A simple way to structure your story using the problem-solution framework is to follow the PAS formula, which stands for Problem, Agitate, Solve. This means that you should first introduce the problem that your audience faces and make them feel the pain or urgency of it. Then, you should agitate the problem by emphasizing its negative consequences, challenges, or risks. Finally, you should present your solution and show how it can eliminate the pain or create the pleasure that your audience wants.

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5 How to optimize your story?

To make your story more effective, you should consider incorporating some best practices for brand storytelling. Speak to your audience in their language and tone to communicate clearly and authentically, while using stories, examples, or anecdotes to illustrate your points and make them more memorable. Incorporate emotions, sensory details, or humor to capture your audience's attention and interest, then provide a clear call to action to guide them to the next step in their journey. Finally, use visuals, audio, or video to enhance your story and make it more engaging.

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6 How to measure your story's impact?

To evaluate the success of your story, you should track and measure its impact on your brand's goals and objectives. Metrics such as reach, impressions, views, engagement, likes, comments, shares, clicks, conversions, leads, revenue, sales or ROI can provide insight into how many people saw your story and how many took action after seeing it. Additionally, it can help you determine how much money your story generated for your brand.

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Koes Ayunda Zikrina Putri

Brand Marketing Enthusiast
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One thing that is sometimes overlooked in measuring impacts beyond the numbers is the qualitative sides. To justify the numbers, try talking directly to your customers. Ask them how your brand's solution actually helping them with their problems, and how you can improve it (if need to). This kind of data gathering is just as important as the numbers. And also, this kind of interaction with the customers make you more human as a brand. It builds better connection and trust with the customers.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use problem-solution framework to strengthen your brand's storytelling strategy?

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3

4

5

6

7

1 Why use the problem-solution framework?

2 How to identify the problem?

3 How to present the solution?

4 How to structure your story?

5 How to optimize your story?

6 How to measure your story's impact?

7 Here’s what else to consider

Brand Management

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How can you use problem-solution framework to strengthen your brand's storytelling strategy?

1

2

3

4

5

6

7

1 Why use the problem-solution framework?

2 How to identify the problem?

3 How to present the solution?

4 How to structure your story?

5 How to optimize your story?

6 How to measure your story's impact?

7 Here’s what else to consider

Brand Management

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