How can you use print production to improve customer satisfaction?

1 Know your audience

Before you start designing or printing anything, you need to understand who your target audience is and what they want from your prints. What is the purpose of your print product? What message do you want to convey? How do you want your audience to feel or react? What are their preferences, needs, and challenges? By answering these questions, you can tailor your print production to suit your audience and create prints that resonate with them.

3 Optimize your files

In order to ensure a successful print production, it is important to optimize your files. This can help you avoid poor quality, errors, or delays in your print production. To optimize your files, you should use high-resolution images and graphics, convert your colors to CMYK mode, outline your fonts and embed them in your files, add bleed and crop marks to your files, and save your files in the appropriate format and size. Following these basic guidelines can help you ensure a smooth and satisfactory print production.

4 Test and review your prints

Even if you have optimized your files and selected the right printer, it's important to test and review your prints before delivering them to your clients. This will help you identify any mistakes, defects, or inconsistencies that may have occurred during the printing process. You should check for color accuracy and consistency, alignment and spacing, spelling and grammar, image quality and clarity, as well as material and finish quality. If you find any problems, it's important to report them to your printer and request a reprint or a refund.

5 Deliver on time and on budget

Finally, one of the most important ways to improve customer satisfaction in print production is to deliver on time and on budget. To meet these expectations, you should plan and manage your print production carefully. This includes estimating costs and time realistically, negotiating terms and conditions with your printer and your client, tracking progress, communicating regularly, and handling any issues or changes promptly and professionally. By doing so, you will demonstrate to your clients that you are reliable, trustworthy, and efficient, and that their satisfaction is important to you.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?