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How can you use photography to create a successful menu portfolio?

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As a culinary professional, you know that your menu portfolio is a powerful tool to showcase your skills, creativity, and style. But how can you make your portfolio stand out from the crowd and impress potential employers, clients, or collaborators? One way is to use photography to enhance the visual appeal, clarity, and personality of your portfolio. In this article, you will learn how to use photography to create a successful menu portfolio that reflects your culinary vision and goals.

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Cristina Duch Canals

Through gastronomy to health Home Economist. Chef Dietoterapéutica. Especialista en Gastronomía y nutrición . Profesora…
Adonis Azcarraga

Executive Pastry Chef @ Lamana Hotel |
Joline White

Sous Chef

1 Choose your dishes wisely

The first step to create a successful menu portfolio is to choose your dishes wisely. You want to select dishes that represent your signature style, your range of skills, and your versatility. You also want to consider the seasonality, the color, and the texture of your dishes, as these will affect how they look in photos. Choose dishes that are visually appealing, that showcase your creativity, and that fit the theme or concept of your portfolio.

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Cristina Duch Canals

Through gastronomy to health Home Economist. Chef Dietoterapéutica. Especialista en Gastronomía y nutrición . Profesora Alteraciones de la Deglución
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Los #top3 más atractivos según mi experiencia son 1-Queso:Una imagen de queso fundido haciendo hilos es irresistible para la inmensa legión de #cheeselovers 2-Chocolate:Es indiscutiblemente el rey de los postres, siempre triunfa. Además su estética y color son muy elegantes. 3-#Carne roja. Un entrecotte al punto o una hamburguesa abierta, despiertan el apetito de todos los comensales. Mi consejo es que elijas de tu menú un plato que contenga cada uno de estos ingredientes y que contrates a un #home economist y un #fotógrafo para que hagan un buen trabajo y los clientes de tu restaurante queden enamorados. ?Qué pasa si tu restaurante es vegetariano? queda para otra publicación.

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Adonis Azcarraga

Executive Pastry Chef @ Lamana Hotel |
(已编辑)
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It is highly recommended to hire a professional food photographer. They have the expertise and equipment necessary to capture appetizing and high-quality images. Work closely with the photographer to style the dishes. Ensure that the presentation, garnishes, and plating enhance the visual appeal of each dish. Consider using props, appropriate backgrounds, and natural lighting. Along with capturing full dish shots, include close-up shots that highlight the intricate details and textures of the food. Showcase a variety of dishes and food categories to appeal to a wide range of tastes and preferences. Include appetizers, main courses, desserts, and beverages to give a complete representation of the menu.

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James Meyer

Photographer & videographer specializing in Architecture & Real Estate. FAA Certified Part 107 remote drone operator.
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I've done food photography for several restaurants (for door dash) and beyond proper lighting it's important to not make the dishes "cluttered" with too much on the plate. Allow the viewer to clearly identify with the main component of the menu item.

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Joline White

Sous Chef
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Use props sparingly. Props should tie into the theme, yet showcase the food. One or two props keep the photo from becoming too busy, preventing distraction from the food. If the prop can be slightly blurred in the background, that will also help the food ‘pop’.

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Ursula Koenig

Interior Designer, Jewelry Designer
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Yes! choose those dishes wisely as they can become the main reason to visit your cooking. As an example, I have many "destination dishes" all over my city in San Diego.

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2 Plan your photoshoot

The next step is to plan your photoshoot. You want to think about the location, the lighting, the props, and the composition of your photos. You want to choose a location that has natural light, a neutral background, and enough space to set up your equipment. You want to use props that complement your dishes, such as plates, cutlery, napkins, and ingredients. You want to compose your photos in a way that highlights the main features of your dishes, such as the shape, the sauce, or the garnish. You can use different angles, distances, and perspectives to create variety and interest.

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Valentina Rocca
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1.Has un checklist de todo lo que vas a necesitar para tus fotos. Esto te permitirá tener todo a mano y no perder tiempo. 2. Crea un calendario de trabajo, así te dedicas ese dinero al 100% en la toma de tus fotos. 3. Si no tienes luces profesionales, utiliza la luz natural de una ventana, para ello debes programarte realizar el trabajo a la hora de mayor intensidad que la luz natural entre por tu ventana.

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3 Capture your dishes in action

The third step is to capture your dishes in action. You want to take photos of your dishes while they are fresh, hot, and ready to serve. You want to capture the steam, the sizzle, the drip, and the movement of your dishes, as these will convey the flavor, the texture, and the temperature of your food. You can use a tripod, a remote shutter, or a timer to take photos without shaking or blurring. You can also use a spray bottle, a brush, or a spoon to add some moisture, shine, or sauce to your dishes.

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Joline White

Sous Chef
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Tell a story. Portray the atmosphere…the mood of your restaurant, the chef’s knowledge and skills, or the culture of each dish. Connect the viewer to the food with storytelling through emotion and palate memory. Most people choose foods because of their connections to it, whether it’s a favorite memory of mother/grandmother’s comfort foods, national pride, a romantic dinner with the love of their life. Keeping that emotional connection strong with visual prompting will repeatedly draw your guests to your foods.

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4 Edit your photos carefully

The fourth step is to edit your photos carefully. You want to use photo editing software or apps to enhance the quality, the color, and the contrast of your photos. You want to crop, rotate, and adjust your photos to remove any unwanted elements, such as shadows, reflections, or fingerprints. You want to balance the brightness, the saturation, and the sharpness of your photos to make them look natural, vibrant, and clear. You want to avoid over-editing your photos, as this will make them look fake, distorted, or unappetizing.

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Joline White

Sous Chef
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If there are any unintentional sauce/food spots on the plating (namely the plate rim) or unwanted blemishes of the surface the plate sits on, be sure to edit those out. This will help make the food plating look high-class and professional, especially if the venue is fine dining. There are photo editing apps that edit for a person’s beauty; some of the editing features can be used on food photography, such as acne/blemish removal to edit out the unwanted spots on plating and table surfaces.

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5 Organize your portfolio logically

The fifth step is to organize your portfolio logically. You want to arrange your photos in a way that makes sense for your audience, your purpose, and your theme. You can organize your photos by course, by cuisine, by season, by technique, or by any other criteria that suits your portfolio. You want to label your photos with the name, the description, and the ingredients of your dishes. You also want to include a brief introduction, a table of contents, and a contact information page in your portfolio.

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6 Showcase your portfolio proudly

The final step is to showcase your portfolio proudly. You want to print your portfolio in a high-quality paper, bind it in a professional cover, and store it in a protective case. You want to share your portfolio online, on your website, on your social media, or on your blog. You want to update your portfolio regularly, adding new dishes, removing old ones, and improving your photos. You want to use your portfolio as a marketing tool, as a learning tool, and as a creative tool.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Valentina Rocca
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Utiliza porcelana o vajilla mate, esto evita reflejos en tus fotos. De preferencia usa vajilla de colores neutros para que así resalten mas tus preparaciones.

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Felipe Sangiorgi

Fotógrafo profesional | Director en FW Studio Plus | Embajador de Apoyo a la Felicidad y Secretario/Tesorero de BNI éxito, Perú
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Toma fotos de algunos platos en primeros o primerísimos planos. Requieren más técnica, mejor iluminación, una composición equilibrada, food styling impecable y algo de apilamiento para ampliar la profundidad de campo, y al hacerlo obtendrás imágenes que se convertirán en las estrellas de tu portafolio ya que esas son las fotos que más impactan a la vista... Con ellas convencerás a tus clientes, aunque es muy probable que al contratarte ellos te pidan tomas generales y no de acercamiento, pero así estarán seguros de tus habilidades y creatividad.

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William EL Dbaissy

Innovative Recipe Developer & Concept Creator | Elevating Culinary Brands with Unique Flavors & Bold Concepts
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Create a successful menu portfolio with high-quality, consistent, and diverse food images. Highlight key dishes, tell a culinary story, and incorporate branding for a visually appealing and accurate representation of your offerings. Regular updates keep the menu fresh and engaging.

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How can you use photography to create a successful menu portfolio?

1

2

3

4

5

6

7

1 Choose your dishes wisely

2 Plan your photoshoot

3 Capture your dishes in action

4 Edit your photos carefully

5 Organize your portfolio logically

6 Showcase your portfolio proudly

7 Here’s what else to consider

Culinary Education

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How can you use photography to create a successful menu portfolio?

1

2

3

4

5

6

7

1 Choose your dishes wisely

2 Plan your photoshoot

3 Capture your dishes in action

4 Edit your photos carefully

5 Organize your portfolio logically

6 Showcase your portfolio proudly

7 Here’s what else to consider

Culinary Education

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