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How can you use personalized video outreach to stand out in sales prospecting?

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Sales prospecting is the process of finding and reaching out to potential customers who might be interested in your product or service. It can be challenging to stand out from the crowd of emails, calls, and messages that your prospects receive every day. How can you use personalized video outreach to stand out in sales prospecting? Here are some tips and best practices to help you create and send engaging videos that capture attention, build trust, and generate responses.

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Kevin Casey

From hating sales to making sales. 14 (un)conventional principles to reduce sales anxiety. Sell without selling your…
Gabriel Lemme

Account Manager @Rasayel | AI | LATAM | SaaS | B2B Sales | Marketing MBA
Pablo?? Jiménez de Parga Ramos

You need meetings, I deliver them

1 Why use video outreach?

Video outreach is a way of sending short, personalized videos to your prospects instead of or in addition to text-based messages. Video can help you showcase your personality, demonstrate your value proposition, and create a human connection with your prospects. Video can also increase your open rates, click-through rates, and reply rates, as studies have shown that video emails can boost these metrics by 200% to 300%.

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2 How to create a personalized video?

To create a personalized video, you need a camera, a microphone, and a video recording software or tool. You can use your smartphone, laptop, or webcam to record your video, or you can use a dedicated video platform that integrates with your email or CRM system. Some of the popular video tools for sales prospecting are Loom, Vidyard, and BombBomb. These tools allow you to record, edit, and share your videos easily and track their performance.

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Gabriel Lemme

Account Manager @Rasayel | AI | LATAM | SaaS | B2B Sales | Marketing MBA
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Don't send a personalized video as your first message. If this is cold outreach, you don't have this freedom with your prospect. Personalized video it's extremely powerful when your lead already showed interest to know more. I recommend using a personalized video as the second step in your outreach sequence. Showing evidence of your account research and a quick demo of how your solution connects with them. I've received cold DMs with videos on the first interaction, and trust me, it's nothing but cringe when you try to push an intimacy with the lead when you don't have it.

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3 What to say in your video?

The content of your video should be relevant, concise, and compelling. You should address your prospect by name, introduce yourself and your company, and explain why you are reaching out and what value you can offer. You should also include a clear call to action, such as booking a meeting, downloading a resource, or answering a question. You should keep your video under two minutes, preferably under one minute, and avoid using jargon, filler words, or sales pitches.

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Kevin Casey

From hating sales to making sales. 14 (un)conventional principles to reduce sales anxiety. Sell without selling your soul.→ (un)selling? → the book → Now on Amazon. (website: kevincasey.ca)
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Just because its video, what you say doesnt change. Brevity is key. Less is more. Your job prospecting is NOT to get a meeting on this call. If you do, you will use langauge and phrases that trigger resistance. Your job on the video (phone, email is the same) is to seek the truth: 1. Bring an angle, a provocation and insight to the table about the way they are getting the job done today. 2. If they are emotionally curious - then ask to continue the convo. 3. If it isn’t, tell them its okay to say no. Make the video less than 60 seconds, casual, use language they use, and end with low friction call to action eg worth a convo?

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4 How to personalize your video?

Personalization is the key to making your video stand out and resonate with your prospect. You should do some research on your prospect's background, industry, pain points, goals, and interests before you record your video. You can use social media, LinkedIn, their website, or other sources to find out more about them. You can then use this information to tailor your video to their specific needs and challenges, and show them that you understand their situation and have a solution for them. You can also use visual cues, such as their logo, name, or location, to catch their eye and make them feel special.

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5 How to send your video?

Once you have created your video, you need to send it to your prospect in a way that maximizes its impact and visibility. You can embed your video in your email, or use a thumbnail image with a play button that links to your video. You can also use a catchy subject line and a short text introduction that entices your prospect to watch your video. You should also follow up with your prospect after sending your video, either by email, phone, or social media, and track their engagement with your video.

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Pablo?? Jiménez de Parga Ramos

You need meetings, I deliver them
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Blasting unsolicited videos can backfire, wasting your time and damaging your email deliverability. Before embedding a video in an email, confirm that the prospect is receptive to this type of content - ask first. This approach ensures you are only sending videos to people that want them. For a more open environment like LinkedIn, where sending videos won't affect deliverability, feel free to utilize this medium more liberally. However, even on LinkedIn, personalization is key—make sure each video adds value for the specific prospect you're targeting.

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6 How to measure your video results?

To measure the effectiveness of your video outreach, you need to track and analyze some key metrics, such as the number of videos sent, opened, watched, clicked, and replied. You can use your video tool's analytics dashboard or your email or CRM system's reports to monitor these metrics. You can also use feedback from your prospects, such as comments, questions, or objections, to evaluate your video quality and relevance. You should use these data to optimize your video strategy and improve your sales prospecting results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use personalized video outreach to stand out in sales prospecting?

1

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1 Why use video outreach?

2 How to create a personalized video?

3 What to say in your video?

4 How to personalize your video?

5 How to send your video?

6 How to measure your video results?

7 Here’s what else to consider

Sales Prospecting

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How can you use personalized video outreach to stand out in sales prospecting?

1

2

3

4

5

6

7

1 Why use video outreach?

2 How to create a personalized video?

3 What to say in your video?

4 How to personalize your video?

5 How to send your video?

6 How to measure your video results?

7 Here’s what else to consider

Sales Prospecting

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