How can you use the PAS formula to write effective digital copy?
If you want to write digital copy that persuades your audience to take action, you need to understand their problem, agitate it, and offer a solution. This is the PAS formula, a proven conversion copywriting principle that can help you craft effective messages for any digital platform. In this article, you will learn how to use the PAS formula to write digital copy that connects with your audience, builds trust, and drives conversions.