How can you use the Osborn-Parnes model for web content creation?

1 What is the Osborn-Parnes model?

The Osborn-Parnes model is a creativity technique that was developed by Alex Osborn and Sidney Parnes in the 1950s and 1960s. It is based on the idea that creativity can be learned and enhanced by following a structured and iterative approach. The model consists of six steps: objective finding, fact finding, problem finding, idea finding, solution finding, and acceptance finding. Each step involves using different tools and methods to stimulate divergent and convergent thinking, such as brainstorming, mind mapping, SCAMPER, evaluation matrix, prototyping, and feedback.

2 How to use the model for web content creation?

The first step of the model is to define your objective for creating web content. What is the purpose, audience, and message of your content? What are the desired outcomes and criteria for success? You can use tools like SMART goals, personas, and value proposition to clarify your objective and make it specific, measurable, achievable, relevant, and time-bound.

The second step is to gather facts and information about your topic, audience, and context. What are the current trends, needs, problems, and opportunities in your niche? What are the best practices, examples, and sources of inspiration for your content? What are the strengths, weaknesses, opportunities, and threats of your content strategy? You can use tools like SWOT analysis, online research, surveys, interviews, and observation to collect and organize relevant data.

The third step is to identify the main problem or challenge that your content aims to solve or address. What is the gap, pain point, or question that your audience has? What is the unique value proposition or benefit that your content offers? What is the hook or angle that makes your content stand out? You can use tools like problem statement, 5 whys, and how might we questions to define and frame your problem clearly and creatively.

The fourth step is to generate as many ideas as possible for your content. What are the possible topics, formats, styles, and channels for your content? How can you use different perspectives, techniques, and combinations to create original and relevant content? You can use tools like brainstorming, mind mapping, SCAMPER, and random word association to produce a large quantity and variety of ideas.

The fifth step is to evaluate and select the best ideas for your content. How do you measure the feasibility, desirability, and viability of your ideas? How do you compare and rank your ideas according to your criteria and constraints? You can use tools like evaluation matrix, pros and cons list, dot voting, and pilot testing to filter and refine your ideas.

The sixth and final step is to implement and communicate your content. How do you plan, produce, and publish your content? How do you monitor, measure, and improve your content performance? How do you solicit and incorporate feedback from your audience and stakeholders? You can use tools like content calendar, editorial guidelines, analytics, and feedback forms to execute and optimize your content.