How can you use novelty to engage your audience?

No mundo frenético da internet, a novidade é a chave que atrair a aten??o do seu público. Sempre gostamos quando uma nova plataforma surge, quando um novo processo é lan?ado. Por isso, nós devemos de apostar na inova??o para também continuar entretendo o nosso público.

To hook your audience's interest, try?using a catchy headline, provocative question, or surprising statistic. You can also tell a story, joke, or case study that illustrates your point in an unexpected or humorous way.

Novelty has become the marketers' holy grail in this increasingly attention-starved world. (Thanks TikTok, Meta, Google) But if you look behind it, nothing is new under the sun. They look like "novelty" just because people may have forgotten the old tactics/strategies that used to work. It's all about reframing the ideas & angles, and jumble everything up, see what works... ...then voila! Savvy brands simply identified existing formats with mass appeal and freshened them up with fresh angles. And suddenly, everyone feels excitingly novel all over again. But it's human nature, we're forever hardwired to this.

Novelty captivates by disrupting familiar patterns. It grabs attention, enhances information processing, and fosters better recall. The introduction of novelty triggers dopamine release, creating feelings of pleasure, curiosity, and eagerness to explore. This positive association can diminish perceived risk or effort, encouraging your audience to take action with a sense of reward and satisfaction.

Everyone pays attention to something new, whether they like it or not. Novelty piques our interest, holding our attention and causing us to engage, even unconsciously. New content creation or writing techniques, styles, approaches and combinations are often successful in capturing the audience's attention, if only for a short time. Appreciate this fleeting window and use it wisely to get your message across.

Novelty isn't gimmicks or cheap tricks. It's about speaking in tongues—using familiar forms in unfamiliar ways. I draw on oral traditions, remix mythologies, and employ strategic ambiguity to tell stories on the margins. The goal should never be mass appeal, but intimate connection through shared recognition. Play with form, genre, voice, and structure. Code switch from text to video, verse to visual art. Create slippery collective narratives where no one viewpoint dominates. Use humour, abstraction and ambiguity both as armour and as a way to pull audiences in by not giving everything away. Embrace novelty not as an end in itself, but as a means to push boundaries and challenge assumptions.

Creating novelty is about putting your personal spin on whatever you're working on. We each have our own individual style, approach or flair and we should nurture that individualism and allow it to flourish. When we do, originality will shine through.

Injecting novelty need not be complex; a twist, contrast, or surprise can transform your existing content. Grab attention with a compelling headline, a thought-provoking question, or an unexpected statistic. Narrate a story, share a joke, or present a case study that brings your message to life in an unusual or humorous manner. Experiment with different formats like videos, podcasts, or quizzes. Introduce fresh features, benefits, or solutions addressing your audience's needs creatively. Utilize testimonials, social proof, or guarantees innovatively to showcase your credibility or authority.

One way to create 'novelty' which I do periodically and regularly is to summarize and paraphrase the results of the latest research in the fields of writing and journalism. This research already has its own novelty so I just need a better, simpler and more interesting way of presenting it. Nowadays there is a lot of new research and can be found more easily in quality journals available online. If you do this, don't forget to mention the journal you quote and to enclose the related link, as this will add credibility to your quote, as well as giving serious readers the opportunity to enjoy the original source completely.

To engage my audience, I bring in some excitement with a fresh approach. I spice up my content by adding a surprising twist, asking interesting questions, or sharing unexpected facts. I also like to tell stories or crack jokes that connect with the message in a fun way. Using catchy headlines and trying different formats like videos or quizzes keeps things interesting. If I have something new to offer, like a cool feature or solution, I make sure to highlight that. And to build trust, I showcase testimonials or guarantees in a unique and innovative manner. By keeping it lively and thinking outside the box, I grab my audience's attention and make the experience enjoyable.

I like Gary V's "Jab, jab, jab, right hook" framework. For every three pieces of value, you can throw in a piece of novelty. This might look like using a funny hook, and a clear feature, a client example, and a CTA. Mix and match, milage may vary.

- Use storytelling to weave novelty into familiar contexts, making new ideas more relatable and engaging. - Integrate interactive elements like quizzes or polls that offer novelty while being directly related to your content's theme. - Employ humor or unexpected twists within your messages to capture attention without compromising the message's clarity or relevance. - Showcase real-life examples or case studies that apply novel concepts in practical, understandable ways. - Regularly update content to incorporate the latest trends, ensuring novelty that is also timely and relevant.

Novelty alone won't engage your audience; balance it with relevance, clarity, and value. Avoid excessive randomness or confusion, as it can erode trust and interest. Ensure your novelty aligns with your topic, goal, and audience, maintaining clarity without jargon. Make your novelty valuable, demonstrating how it helps your audience achieve goals or solve problems. Striking this balance ensures your content captivates while delivering meaningful insights.

I engage my audience by weaving novelty into my content, but I understand that it's not the only ingredient for success. Balancing novelty means intertwining it with relevance, clarity, and value. If I bombard my audience with too much randomness or confusion, I risk losing their trust and interest. To strike this balance, I ensure that my novelty relates to my topic, goal, and audience, while keeping it clear and free from jargon. Most importantly, I make sure my novelty adds value by helping my audience achieve their goals or solve their problems.

You know what's the best way to test it? Just test the so-called "novelty" idea on someone from the target market itself. That would give you all the data you need, whether to scrap it or refine it. That's it. Don't complicate this.

- Personalize tests to target audience segments, identifying which groups respond best to specific novel elements. - Utilize social media metrics for real-time feedback on novelty's impact, tracking engagement and shareability. - Incorporate qualitative insights by inviting user comments on novel features, gaining a deeper understanding of their preferences. - Track time on page or interaction rates to gauge if novelty increases content engagement. - Experiment with timing and context to see when novelty resonates most, adjusting strategies accordingly.

To engage my audience using novelty, I embrace experimentation and curiosity. I continuously seek fresh perspectives and innovative approaches to captivate their interest. Testing novelty becomes my compass, guiding me to understand what resonates best with my audience. Through A/B testing and gathering feedback, I navigate the landscape of ideas, refining and adapting until I strike the right chord. By piloting new concepts on a small scale, I mitigate risks and gauge reactions, allowing me to confidently introduce novelty to a wider audience, enriching our connection and fostering genuine engagement.

Unlocking the power of novelty requires a tailored approach. It's not a universal fix, so experiment, test, and measure its impact. Employ A/B testing to compare variations, use analytics for insights, and conduct small-scale trials. This iterative process ensures your novelty resonates effectively, balancing engagement with relevance, clarity, and value. Don't just follow the trend; understand its impact on your specific audience and goals.

- Always attribute sources and inspirations to maintain transparency and respect intellectual property. - Test novelty elements with diverse groups to ensure they’re inclusive and respectful of different cultures and perspectives. - Offer clear opt-outs for interactive or novel marketing tactics, respecting user consent and privacy. - Provide context for novel content, helping audiences understand its relevance and purpose, avoiding confusion. - Regularly review and update novelty strategies to align with ethical standards and societal norms, ensuring responsible communication.

In the context of a video ad (but really, can be any)... If an ad looks like an ad & sounds like an ad... ...what do you think the prospects will respond? They're just gonna ignore it, and you're done for! Finito! Your ad budget is now gone. So you gotta make sure your ad is entertaining, or at least "edutaining", teaching them something that they would not know otherwise. You can try to take different ideas from many organic long-form Youtube videos, and then test it on your ad. There's a reason why people watch long-from Youtube videos, and that's because they can learn something from it. So try this!

Use an unexpected format Instead of a standard blog post, try an FAQ, quiz, or interview. Create a video, podcast, or photo essay. Write a poem, song, or comedy sketch. Share unique insights Offer a fresh perspective on a familiar topic. Include interesting facts, data, or research findings. Provide insider access or behind-the-scenes details. Use creative multimedia Include animations, gifs, or interactive elements. Add charts, graphs, or visual aids to illustrate points. Incorporate music, sound effects, or voice-overs. Employ humor Tell a funny anecdote or joke. Use satire, irony, or wit. Poke fun at yourself or common tropes.

Contrarie o "senso comum", construa raciocínios lógicos que levem sua audiência de um ponto A a um ponto B e quebre convic??es e cren?as equivocadas no seu mercado /?

Be personable!!!! I've found that if you want to engage your target audience, you have to speak their language or at least appeal to their personalities.