How can you use novelty to communicate design ideas to clients?

1 Choose the right medium

The first step to using novelty to communicate design ideas to clients is to choose the right medium for your presentation. Depending on your project, your audience, and your goals, you might want to use different formats and tools to showcase your design. For example, you could use sketches, models, renderings, animations, virtual reality, or interactive prototypes. Each medium has its own advantages and disadvantages, so you need to consider what will best suit your design and your clients' expectations. The key is to choose a medium that will surprise and delight your clients, while also demonstrating your skills and professionalism.

2 Create contrast

The second step to using novelty to communicate design ideas to clients is to create contrast between your design and the existing or expected situation. Contrast is a powerful way to highlight the differences and benefits of your design, as well as to create curiosity and interest. For example, you could use contrast in terms of scale, shape, color, texture, material, function, or style. You could also use contrast to show how your design responds to the context, the site, the budget, or the users' needs. The key is to create contrast that will make your design stand out and show your clients how it will improve their situation.

3 Tell a story

The third step to using novelty to communicate design ideas to clients is to tell a story that will connect your design with your clients' emotions and values. A story is a great way to make your design more relatable, meaningful, and memorable. For example, you could tell a story about how your design was inspired by a personal experience, a historical reference, a cultural symbol, or a social issue. You could also tell a story about how your design will affect the lives of the users, the community, or the environment. The key is to tell a story that will make your clients care about your design and see it as a solution to their problems or aspirations.

4 Invite feedback

The fourth and final step to using novelty to communicate design ideas to clients is to invite feedback from your clients and encourage them to interact with your design. Feedback is a crucial part of the design process, as it allows you to test your assumptions, validate your decisions, and improve your outcomes. By inviting feedback, you also show your clients that you value their opinions and input, and that you are open to collaboration and dialogue. For example, you could ask your clients to share their thoughts, questions, concerns, or suggestions about your design. You could also ask them to try out your design, either physically or virtually, and see how it works and feels. The key is to invite feedback that will help you refine your design and build trust and rapport with your clients.