Networking is a powerful tool for fundraisers who want to build relationships with local businesses and attract more support for their causes. But how can you network effectively and authentically? In this article, we will share some tips and strategies to help you make the most of your networking opportunities and create lasting partnerships with local businesses.
Before you attend any networking event, you need to have a clear idea of what you want to achieve and who you want to connect with. Do you want to raise awareness, solicit donations, recruit volunteers, or find sponsors? Who are the local businesses that share your vision, values, and interests? How can you offer them value and benefits in return? Having a clear and specific goal and target audience will help you focus your efforts and tailor your message.
Before diving in, ask yourself: "What's my main course?" Do I want to raise awareness, recruit volunteers, or snag a sponsor? Each goal needs a different strategy. And the "sides"? Who's your target audience? Local businesses that care about what you care about are your perfect pairings. Figure out how you can benefit them too - it's a two-way street! With a clear goal and target audience in mind, you'll navigate the event like a pro. No more aimless mingling or awkward small talk. You'll be a networking ninja, striking up conversations that matter & leaving a lasting impression. Remember, it's not just about what you get, it's about what you offer. Think win-win, and those delicious connections will be knocking on your door in no time!
Once you have identified your goals and target audience, you need to do some research and preparation. Find out as much as you can about the local businesses you want to network with, such as their names, backgrounds, products, services, goals, challenges, and achievements. This will help you show interest, ask relevant questions, and find common ground. You also need to prepare your own introduction, elevator pitch, and business cards. Make sure you can explain who you are, what you do, and why you are interested in networking with them in a concise and compelling way.
The next step is to find and attend networking events that are relevant and diverse. Look for events that are organized by or for local businesses, such as trade shows, chamber of commerce meetings, industry associations, or business clubs. You can also look for events that are related to your cause, such as charity galas, community forums, or social impact conferences. Try to diversify your events and attend different types of events to meet different types of people and expand your network.
Structured events don’t have to be the main way of engaging with local businesses. Going to see them face to face in an informal manner can also be a good way of drumming up a rapport. Using their business on a personal level (barbers, cafes etc) are always a great way to embed a personal relationship before a fundraising one is made
When you attend networking events, you need to be friendly and respectful to everyone you meet. Smile, make eye contact, shake hands, and introduce yourself. Listen attentively, show curiosity, and ask open-ended questions. Avoid interrupting, dominating, or arguing. Respect the time and space of others and don't be pushy or aggressive. Remember that networking is not about selling or pitching, but about building rapport and trust.
The last step is to follow up and stay in touch with the local businesses you networked with. Send a thank-you email or note within 24 hours of the event, expressing your appreciation and interest. Remind them of who you are, what you do, and what you discussed. Suggest a next step, such as meeting for coffee, scheduling a call, or inviting them to an event. Keep the conversation going and provide value and updates. Don't let the relationship fade or become one-sided.
By following these tips and strategies, you can use networking to build relationships with local businesses and increase your fundraising potential. Networking is not a one-time activity, but a long-term process that requires planning, effort, and consistency. But the rewards are worth it, as you can create meaningful and mutually beneficial partnerships that support your cause and your community.