Music is a powerful tool to capture attention, evoke emotions, and create memories. In this article, you will learn how to use music to make your commercial unforgettable and effective. You will discover the benefits of music, the types of music, the elements of music, and the best practices of music selection and synchronization.
Music can enhance your commercial in several ways. First, music can grab the attention of your audience and make them curious about your message. Second, music can convey the tone, mood, and personality of your brand and product. Third, music can trigger emotional responses and associations that influence the perception and recall of your commercial. Fourth, music can reinforce the verbal and visual elements of your commercial and create a coherent and memorable story.
How can you use music to make your commercial unforgettable? You can't. Nothing is unforgettable. Even the face of your own child for many, come the end. Do I get a badge for this?
I'll take some expert help to answer this. Like real expert help. Not hack expert help. “Writing about music is like dancing about architecture.” ― Frank Zappa
The most effective advertising hooks itself into your brain Music has the same effect on your soul. Weave the two together seamlessly and you’ve got something.
Music is the mood of the ad. At times it can become the ad itself. Think of the memorable jingles/hooks which have become synonymous with the brands and you will realise.
Figure out what emotion you're trying to evoke and choose your music accordingly. Are you going for funny and light? Something plucky and fun. If you're going for something deeply emotional? Find something that implies thoughtfulness, maybe some slow piano music? Next, time it appropriately. Sound is a different sense, so make sure you're taking as much care with this aspect of your commercial as you are with the visuals and the messaging.
When creating a commercial, you have several options when it comes to the type of music used. Original music gives you the most creative control and uniqueness, but it can be expensive and time-consuming. Licensed music is already existing and available for use with permission from the copyright owner, but it can be costly and risky if the music does not match your brand or message. Public domain music is free of copyright and can be used without restrictions, but it can also be generic and overused. Depending on your objectives, budget, and target audience, you should consider all of these options to find the best fit for your commercial.
You can use all kinds of music genres to make commercials. Like different visual styles, each music style has its own tone, feeling, and mental background. What style of music you use for your ads depends on many elements, brand identity, brand tone, ad tone, current trends, audience community, etc. It is important that before using music, you have collected the necessary information and used it enough according to experts Creativity in music can increase the quality of work by several steps, so give enough time for it.
I’ve commissioned songs from independent musicians like Kris Angelis, Jessica Allossery and Emma McGann. There are lots of benefits here: ? You are supporting independent artists who are insanely appreciative ? You are part of the creative making process ? Depending on the way the contract is written, even though most artists retain copyright ?? of the song they may license it to you for free or low cost I have also sponsored several musicians on Patreon who oftentimes have projects you can sponsor. Some projects I’ve sponsored include: ? Maiah Wynne (attribution on music videos) ? Natalie Gelman, Kris Angelis & Sellassie (Limited edition collectible signed art prints) ? Virtual live-streaming concerts during the pandemic (numerous)
When creating a piece for a client it's good to keep in mind that music, even in commercial applications, is an art form. Some people may not have the same appreciation that you have for your style. If they don't, that may be your cue to find a stock piece that they will like.
Think there’s a 4th category here now that is almost 2024. I’ve seen the amazing progress of AI and how its created creative music production tools for commercial use. AI music generators like Boomy, Loudly, Google Tone Transfer, and Korus are gamechangers when it comes to authoring and publishing your own music content with licensed IP paid via subscription membership. It of course it depends on the time and budget of the project. Even AI generated lyrics are possible with just a prompt using a topic and music artists as inspiration for ChatGPT powered tools. The future of synthetic media is here and will reshape the way music is created, distributed, and monetized.
Most notably used are Nostalgic sounds /songs / jingles that bring back old memories, fondness for different holidays. Things like that mostly music helps with bringing relatability to a product or a marketing campaign. You can make people smell smells that are not present through sounds and sight.
When creating a commercial, you can manipulate different elements of music to create the desired effect. Tempo, for instance, can affect the energy and excitement of the commercial. A fast tempo can evoke a sense of urgency, action, or fun, while a slow tempo can suggest calmness, relaxation, or sadness. Rhythm, on the other hand, can affect the flow and structure of the commercial. A regular rhythm can create a sense of stability, order, or harmony; while an irregular rhythm can suggest unpredictability, chaos, or tension. Pitch is also important as it can influence the tone and mood of your commercial. A high pitch can bring brightness, joy, or surprise; while a low pitch can evoke darkness, sorrow, or mystery. Last but not least is volume which can affect the intensity and emphasis of your commercial. A loud volume can indicate power, confidence, or urgency; while a soft volume can suggest subtlety, intimacy, or suspense.
After select your proper style of music based on your brand identity, Musical instruments should be chosen carefully. The best melody and music could be totally destroyed by bad arrangement.
As a marketer and active in the advertising industry, you must know some basic principles such as artistic aesthetics and music basics. Music is one of those specialized things that should be done by experts, but in general, you should be familiar with its basic principles. For example, the tempo or speed of the rhythm, energy, meanings and roots of different instruments and different styles such as mysterious, terrifying, exhilarating, dynamic, electronic, etc. The most important thing is that the music, while completing the ad, conveys the feeling of agreeing with the message of the ad to the audience.
For an effective musical choice in a commercial, consider the cultural relevance and current trends. Music that resonates with the contemporary tastes of your target audience can increase engagement. Also, using an original score or a unique rendition of a familiar tune can make your commercial stand out. This approach can create a strong association between the music and your brand, enhancing brand recall. Finally, ensure the music's tempo and rhythm align with the pace and mood of the commercial, harmonizing the overall experience.
While music composition is typically handled by specialists, having a foundational understanding of its principles is valuable. This includes considerations such as tempo or rhythm speed, the energy conveyed, meanings, and the origins of various instruments. Additionally, diverse styles like mysterious, frightening, exhilarating, dynamic, and electronic should be within your purview. Above all, the pivotal aspect is ensuring that the music, when integrated into the advertisement, effectively communicates a resonance with the ad's message to the audience.
The use of folk music of each region and native instruments and sounds of each region, according to the meaning and root of each, can be useful for an advertisement.
Using music effectively for your commercial requires some best practices to be followed. Firstly, make sure the music matches your message and audience, as well as the medium of your commercial. Secondly, ensure the music synchronizes with your visuals and voice. Music is a powerful tool to attract, engage, and persuade your audience, so selecting the right music for your commercial can help you achieve your advertising goals. By following these guidelines, you can create an unforgettable commercial.
Here’s a tip: Don’t make a commercial, make a music video. If you want to be memorable, focus on being catchy first. A 30-second spot cut to the beat that moved to the music and has a dynamic lift or crescendo moment.
Select music that aligns with your brand identity and messaging. The music should complement your brand values and enhance the overall message of the commercial. Furthermore, ensure smooth transitions and synchronise the music effectively with the visuals. Edit the music well to enhance the flow of the commercial and to create a more engaging viewer experience.
No uses la música como relleno o fondo, hazla parte de la narrativa de tu comercial. Que sea parte activa no solo un elemento decorativo, úsala el ritmo para narrar la historia, la letra para convertirla en un mensaje poderoso que se adapte o contribuya a la marca.
Listening and listening more to different music and imagining about them to make different advertisements and messages. Watch conceptual music videos
Music is a key tool for any commercial and a weapon that stimulates your business well when you choose the right music for your commercial. The synchronization, reflection and message of a commercial are sure to sink well into customers when the right music is chosen for such a commercial. Like in Sierra Leone, most slang words are taken from music this makes it easy for people to get use to the song. In the same vein, business owners therefore choose music that are germane with the everyday life of people to get their products stand out the crowds. Come to Sierra Leone and see how music has helped create a commercial friendly environment.
To make your commercial unforgettable with music, consider creating a catchy jingle that reflects your brand and is easy to remember. Align the music with the mood and message of your commercial to enhance emotional resonance. Additionally, ensure the music doesn't overpower dialogue or visuals, striking a balance that reinforces your brand identity. Consistency in using a signature sound can also help in building brand recognition over time.
Think of music in a commercial like adding the perfect soundtrack to a story. The myth is that louder or more dynamic music is always better, but the key is strategic integration. It's about finding the right harmony, creating an immersive experience where the music complements the narrative without stealing the spotlight. It's like a beautiful dance or a well-balanced dish – each element working together to leave a lasting impression. So, in your next commercial, let the music be your storytelling sidekick, supporting and enhancing the overall impact.
Think about what you want your brand to make them feel. Music absolutely boosts us or shifts our energy. If there is something you want to leave them with, beyond the hook you hope they hum later, it's how they feel. Music makes it possible to tie a customer's emotions to your product. How do you want them to feel?
Jingles, the timeless secret to unforgettable commercials. Time to reignite their magic - let's bring back catchy, memorable jingles! ??
Music can enhance your commercial, however, most importantly you can’t use music without permission of an artist. Be sure to seek professional advice in this space.