How can you use model releases professionally?

1 What is a model release?

A model release is a written agreement between you and the model that specifies the terms and conditions of using their image in your photos. It typically includes information such as the name and contact details of both parties, the date and location of the photo shoot, the purpose and scope of the photo usage, the compensation and rights of the model, and the signature of the model and a witness. A model release protects you from potential legal issues such as claims of invasion of privacy, defamation, or misrepresentation by the model or a third party.

4 What are the risks of not using a model release?

Not using a model release can expose you to various risks and challenges. First, you may face legal consequences if the model or a third party sues you for violating their rights or interests. For example, the model may claim that you used their image without their consent, that you misrepresented their personality or identity, or that you damaged their reputation or dignity. A third party may claim that you infringed their trademark, copyright, or privacy. Second, you may lose opportunities or income if you cannot use your photos for commercial or editorial purposes. For example, you may not be able to sell your photos to a stock agency, a magazine, or a client without a model release.

5 How can you obtain a model release?

Obtaining a model release can be a simple or complex process, depending on the situation and the model. To ensure success, it's important to communicate with the model before the photo shoot and explain the purpose and scope of the photo usage. Be honest and clear about your intentions and expectations, and answer any questions or concerns they may have. It's also important to use a standard or customized model release form that covers all relevant details and clauses. Examples and templates can be found online, or you can consult a lawyer for more guidance. Ask the model to sign the form before or after the photo shoot, depending on their preference and comfort level. Make sure they understand what they are signing and that they are not under pressure or coercion. If the model is a minor, you will need to obtain consent from their parent or legal guardian as well. Keep a copy of the signed form for your records and provide a copy to the model too.

6 How can you manage your model releases?

Managing model releases is a necessary but time-consuming task. To make it easier, store them in a secure and accessible place like a cloud service, hard drive, or binder. Organize them by date, name, or project for easy retrieval. Additionally, you can use software or apps such as Easy Release, Model Release X, or Adobe Sign to create, sign, and store your model releases digitally. Moreover, review and update your model releases regularly to check for changes or errors. It is important to respect the terms and conditions of your model releases and not use photos in ways that violate them. If you want to use photos in a different way than agreed, you need to obtain a new or modified model release from the model.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?