How can you use mobile technology to better engage donors in social impact initiatives?

由人工智能和领英社区提供技术支持

Mobile technology has revolutionized the way we communicate, access information, and make decisions. It also offers a powerful tool for social impact initiatives to reach, inspire, and engage donors. In this article, you will learn how to use mobile technology to better engage donors in social impact initiatives, and some best practices and examples to follow.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Puneet Singh Singhal

Co-founder Billion Strong | Empowering Young Innovators with Disabilities | Curator, "Green Disability" | Exploring…

1 Why mobile technology matters for donor engagement

Mobile technology is more than just a convenient way to stay connected. It is also a platform for social change, as it enables donors to interact with the causes they care about, learn about the impact of their donations, and share their stories with others. Mobile technology can help you create a more personalized, interactive, and transparent donor experience, which can boost your retention, loyalty, and advocacy rates. Mobile technology can also help you reach new and diverse audiences, as it allows you to tap into the growing market of mobile users, especially among younger generations and emerging markets.

添加您的观点

Puneet Singh Singhal

Co-founder Billion Strong | Empowering Young Innovators with Disabilities | Curator, "Green Disability" | Exploring Conscious AI for Social Change | Advaita Vedanta | SDGs 10 & 17 |
举报内容
Mobile technology is essential for enhancing donor engagement in today's digital age. It offers a direct and personal way for donors to connect with causes they care about. Utilizing mobile platforms, nonprofits can offer donors an interactive and transparent view of their impact. This approach can significantly increase donor retention, loyalty, and advocacy. Moreover, mobile technology opens up opportunities to engage with a broader and more diverse audience. It's particularly effective in reaching younger donors and those in emerging markets, who are increasingly using mobile devices for daily interactions. By embracing mobile technology, nonprofits can create more meaningful and lasting connections with their donor base.

已翻译

赞

2 How to use mobile technology to communicate with donors

One of the most important ways to use mobile technology to better engage donors is to communicate with them effectively. This means using mobile-friendly channels, such as email, text messages, social media, and apps, to deliver relevant, timely, and engaging content. You should also use mobile technology to segment your donors based on their preferences, behavior, and feedback, and tailor your messages accordingly. For example, you can use mobile surveys, polls, quizzes, and forms to collect data and insights from your donors, and use them to customize your communication strategy. You can also use mobile technology to create interactive and multimedia content, such as videos, podcasts, infographics, and stories, to showcase your impact, highlight your beneficiaries, and appeal to your donors' emotions.

添加您的观点

3 How to use mobile technology to inspire donors to take action

Another way to use mobile technology to better engage donors is to inspire them to take action. This means using mobile technology to make it easy, convenient, and rewarding for donors to donate, volunteer, or advocate for your cause. You should also use mobile technology to create a sense of urgency, scarcity, or exclusivity, to motivate your donors to act quickly and decisively. For example, you can use mobile technology to create campaigns, challenges, or events that have a clear goal, deadline, or incentive, and encourage your donors to participate and invite others. You can also use mobile technology to gamify your donor experience, by adding elements of fun, competition, and recognition, such as badges, points, levels, or leaderboards.

添加您的观点

4 How to use mobile technology to thank and appreciate donors

A third way to use mobile technology to better engage donors is to thank and appreciate them. This means using mobile technology to show your gratitude, recognition, and respect for your donors, and make them feel valued and appreciated. You should also use mobile technology to provide feedback, updates, and reports on how your donors' contributions are making a difference, and how they are helping you achieve your mission and vision. For example, you can use mobile technology to send personalized and timely thank-you messages, cards, or videos to your donors, and acknowledge their generosity and impact. You can also use mobile technology to create impact stories, testimonials, or case studies, that illustrate how your donors' donations are changing lives and solving problems.

添加您的观点

Puneet Singh Singhal

Co-founder Billion Strong | Empowering Young Innovators with Disabilities | Curator, "Green Disability" | Exploring Conscious AI for Social Change | Advaita Vedanta | SDGs 10 & 17 |
举报内容
Leveraging mobile technology to thank and appreciate donors is an effective way to deepen engagement. Utilize mobile platforms to send personalized and immediate thank-you messages, e-cards, or video messages that convey your gratitude. These messages can be tailored to reflect the specific impact of each donor’s contribution. Further, share regular updates, impact stories, and testimonials through mobile channels, demonstrating how donations are making a tangible difference. Engaging content like infographics or short clips showing the progress and outcomes of projects funded by donors can be especially impactful.

已翻译

赞

5 How to use mobile technology to build and nurture relationships with donors

A fourth way to use mobile technology to better engage donors is to build and nurture relationships with them. This means using mobile technology to create a sense of community, belonging, and trust among your donors, and make them feel part of your movement and vision. You should also use mobile technology to foster dialogue, feedback, and collaboration with your donors, and make them feel heard and involved. For example, you can use mobile technology to create online forums, groups, or networks, where your donors can connect, share, and learn from each other, and from you. You can also use mobile technology to invite your donors to co-create, co-design, or co-evaluate your programs, projects, or strategies, and solicit their ideas, opinions, or suggestions.

添加您的观点

6 Examples of mobile technology for donor engagement

Mobile technology can be used to better engage donors in social impact initiatives. For example, Charity: water uses it to track and report the progress of their water projects, sending photos and GPS coordinates to their donors. UNICEF creates interactive and immersive campaigns, such as the Tap Project, which challenges donors to go without their phones for a certain amount of time. Kiva connects donors with borrowers, allowing them to choose who they want to support and follow their stories. World Wildlife Fund creates engaging and educational content, such as the WWF Together app, which features stories, videos, and facts about endangered animals. All of these initiatives invite donors to take action and share their support.

添加您的观点

Jane Fisher

Founder @ Social Impact Startup imii – Raising SEIS | Reimagining Immigration for a Brighter Future | Communications Consultant For Change-Makers
举报内容
Developing your own mobile technology may be expensive. A more budget-friendly way to deploy it in your non-profit campaigns is to partner up with tech companies and startups – the possibilities are endless! The most common way to do so is to search for charity-oriented projects (like GoFundMe) or those that allow and encourage in-app charity donations (like Locals). But there are a lot of ways to be more creative about your mobile technology engagement. For example, for special occasions like Christmas campaigns, it may be worth reaching out to gaming app developers to produce a join campaign (e.g. the most active players of December will win prizes, while the charity gets a cut on their in-app purchases).

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Social Impact

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

How can you use mobile technology to better engage donors in social impact initiatives?

1

2

3

4

5

6

7

1 Why mobile technology matters for donor engagement

2 How to use mobile technology to communicate with donors

3 How to use mobile technology to inspire donors to take action

4 How to use mobile technology to thank and appreciate donors

5 How to use mobile technology to build and nurture relationships with donors

6 Examples of mobile technology for donor engagement

7 Here’s what else to consider

Social Impact

给文章评分

感谢您的反馈

更多Social Impact相关文章

更多相关阅读内容