How can you use mobile ad retargeting on Reddit to re-engage potential customers?

1 Why Reddit for mobile ad retargeting?

Reddit is a unique social platform that hosts millions of communities, or subreddits, where users can share, discuss, and vote on various topics. Reddit has over 430 million monthly active users, 52% of whom access the platform via mobile devices. Reddit also has a high level of engagement, with users spending an average of 10 minutes per session. This means that Reddit offers a huge and diverse audience that is interested and attentive to the content they consume. By using mobile ad retargeting on Reddit, you can tap into this audience and show them ads that match their interests and preferences, based on their previous interactions with your website or app.

2 How to set up mobile ad retargeting on Reddit?

To set up mobile ad retargeting on Reddit, you need to create a Reddit Ads account and install the Reddit Pixel on your website or app. The Reddit Pixel is a code snippet that tracks the actions and behaviors of your website or app visitors, such as page views, sign-ups, purchases, and more. You can use the Reddit Pixel to create custom audiences based on the events you want to track and retarget. For example, you can create an audience of users who have viewed a specific product page, added an item to their cart, or completed a purchase. You can also exclude users who have already converted or performed a certain action, to avoid wasting your ad budget and annoying your customers.

3 How to choose mobile ad formats and features on Reddit?

Reddit offers various mobile ad formats and features that can be used to create compelling retargeting campaigns. You can opt for mobile app install ads to drive downloads of your app, or mobile app engagement ads to drive engagement and retention of existing users. Mobile carousel ads are ideal for showcasing multiple images or videos, while mobile video ads can capture the attention of your audience. Additionally, you can use mobile promoted posts to blend in with organic content on Reddit, or to reach new users interested in topics related to your products or services. Retargeting users who have visited your website or app, shown interest in your products, or engaged with your content or brand is also possible with these ad formats.

4 How to optimize mobile ad retargeting on Reddit?

Optimizing your mobile ad retargeting campaigns on Reddit requires following some best practices and tips to improve performance and results. Segmenting your audience is a great way to start, as you can create different campaigns based on behaviors, interests, or stages in the customer journey. Additionally, testing your ads with Reddit's A/B testing feature can help you determine which versions perform better. Monitoring your frequency is also important, as you want to show your ads enough times to remind the audience of your products or services without causing ad fatigue. Utilizing seasonal, topical, or timely themes in your ads can make them more engaging, while dynamic creative optimization (DCO) can automatically change them based on user behavior. Finally, updating your ads regularly will keep them fresh and relevant.

5 How to measure mobile ad retargeting on Reddit?

To measure the effectiveness and impact of your mobile ad retargeting campaigns on Reddit, you should track and analyze the data and insights that Reddit provides. This includes impressions, clicks, click-through rate (CTR), conversions, conversion rate, cost per conversion, and return on ad spend (ROAS). By using these metrics, you can determine how well your ads are performing in terms of reaching, engaging, and converting your audience. Additionally, you can use these metrics to optimize your campaigns and improve your results over time.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?