How can you use metaphors to make innovation concepts more engaging?

Pra mim uma das melhores metáforas que existe pra falar sobre inova??o é o filme e a série de Monstros S.A. Calma que faz sentido rs A empresa Monstros S.A. passa por uma mudan?a de matéria-prima, do grito para a risada (que é uma mudan?a de sustentabilidade linda, diga-se de passagem), e com isso, uma altera??o profunda de seus processos, das competências necessárias dos seus colaboradores (os montros que foram treinados para extrair gritos de repente precisam desenvolver habilidades de obter risadas das crian?as) e a empresa tem que treiná-los para desenvolver as novas competências necessárias. Tudo isso enquanto precisa continuar entregando energia para a cidade. Tem várias reflex?es sobre inova??o ali e vale assistir com esse olhar.

En mi experiencia, el usar metáforas para comunicar eficientemente conceptos de innovación es de mucha utilidad. No sólo porque permiten aclarar en sí el concepto o aspecto relacionado a la innovación o sus procesos inherentes. Sino también porque permite relacionar conceptos y usos con hechos o costumbres habituales que establecen una línea de razonamiento lógico, y que puede ser utilizada para entender mejor el proyecto, idea o componente de innovación. Esto logra involucrar a los stakeholders de la innovación a través de un lenguaje familiar, generando así mayor interés en el proyecto o proceso en cuestión.

Uma coisa que achei muito útil é que as metáforas podem ser ferramentas poderosas para tornar os conceitos de inova??o mais envolventes e compreensíveis, fornecendo uma estrutura comparativa que torna as ideias abstratas mais relacionáveis e concretas. Essas metáforas envolventes ajudam a traduzir conceitos complexos em imagens vívidas e narrativas relacionáveis, tornando a inova??o mais acessível, envolvente e inspiradora.

Na medida em que a inova??o busca amplia??o dos horizontes, o pensamento abstrato, a associa??o de ideias e perspicácia linguística s?o habilidades necessárias ao processo. Nesse sentido, a utiliza??o de metáforas, para além dos benefícios àquele que à utiliza (no desenvolvimento das habilidades acima), também favorece a aproxima??o do interlocutor com aquilo que está apenas no campo das ideias.

é válido dizer que a busca por inova??es tem sua origem na necessidade de sair do estado atual, buscando perenidade, em futuros complexos. Assim, sair do estado atual, pressup?e imaginar o que virá pela frente e desenhar estratégias de sobrevivência (de produtos, servi?os e empresas). Embora existam metodologias e análises de dados, que respaldem o desenho de cenários futuros, estamos falando de uma busca pouco palpável - a inova??o - para algo que ainda n?o aconteceu - o futuro. Dada essa equa??o multifatorial de difícil predi??o, faz-se necessário tornar a inova??o algo mais tangível. Logo, usamos metáforas, que s?o mecanismos capazes de nos ajudar a estabelecer rela??es de compara??o, que facilitam a compreens?o.

Consider the context of your audience's experiences. Effective metaphors should be relatable to their everyday lives or familiar concepts, making the innovation concept more accessible and engaging. Tailor your metaphors to resonate with their interests, hobbies, or industry-specific knowledge, enhancing their understanding and connection to the innovation concept.

Choosing the right metaphor is a bit like picking the perfect spice for a dish—it should complement and enhance the idea, not overpower it. It's essential to select a metaphor that not only fits snugly with your innovation concept but also strikes a chord with your audience's experiences and expectations.

Not all metaphors are created equal. A tired "thinking outside the box" won't spark ideas. Choose yours like a sculptor picks a chisel: relevant to your audience (think construction workers vs. artists), clear (a "disruptive tsunami" might be unclear for a new product launch), and original (a "pollinating bee cross-fertilizing ideas" is more specific than a "light bulb"). This way, your innovation metaphors will illuminate, not confuse!

Start with understanding who your audience is. Use something they are familiar with; otherwise, the metaphor won't work. In other words, if you have to explain the metaphor, it's not the right metaphor.

Know your audience well in all aspect - context, their experience, their background, etc. Tailor your communication accordingly. Sometimes, you may need to prepare 2 to 3 different metaphors to explain the same idea. A simple gauge to use is if you can explain it to a 10-year-old.

The metaphors used to explain innovation must align with the values and understanding of the target audience. Managers in late career stages may find historical metaphors effective, while a general audience could benefit from metaphors based on emotions, universal values, or revolutionary inventions. The goal of a metaphor is to convey a positive and useful message to customers. The reason why monitoring audience reactions and adjusting the metaphor as needed is key to maintaining understanding and purpose.

Sempre importante entender quem é o público ouvinte, à partir disso, importante entender a realidade desse público, quais suas dores e como eles a solucionaram ou podem solucionar, ali já se desenha uma metáfora clara e objetiva, depois disso contextualizar o cenário da solu??o é um caminho, exemplo: A indústria é resistente à moderniza??o do seu parque de máquinas, na contram?o tem uma dificuldade enorme para encontrar profissionais no mercado para operar as máquinas antigas e novas, no entanto uma máquina nova ou tecnologia nova de automa??o, elimina a necessidade daquele profissional que ele tem dificuldade de encontrar no mercado, com isso já se constrói uma metáfora para justificar a inova??o.

Unleash the power of unexpected connections! By weaving together elements from your business, location, current events, or even wise proverbs, you can create truly impactful metaphors. Imagine a company in transformation – "a phoenix rising from the ashes", its fiery spirit emblematic of a powerful comeback.

Think beyond conventional comparisons. While analogies are common, explore unconventional metaphors that surprise and intrigue your audience. By tapping into unexpected connections or juxtapositions, you can spark curiosity and creativity, encouraging deeper engagement with the innovation concept.

Before creating relevant metaphors, consume and learn from how others create them. Learn and read as widely as you can from different domains to help you create a good metaphor that is concise, and easily understood.

Solicit feedback from diverse perspectives. Test your metaphors with individuals from different backgrounds, roles, or expertise levels to ensure inclusivity and effectiveness across varied audience demographics. Consider how different groups interpret and respond to the metaphors, refining them to maximize their impact and accessibility.

Test your innovation metaphors like catchy taglines! Clarity & Understanding: Ask colleagues, "Is 'disrupting the market' like a meteor shaking things up, or a chef creating a new dish?" Relevance & Interest: Tailor metaphors to your audience. Investors might prefer a "growth rocket" metaphor, while customers might connect with a "solving a pain point" metaphor. By testing and refining, your metaphors become memorable, boosting the impact of your innovation concept.

Il peut être également intéressant et inspirant d'inviter les "parties prenantes" à imaginer leurs propres métaphores. Il y a autant d'imaginaires que d'individus et chacun se fera son propre film à propos du même storytelling..."Quelle serait la métaphore" que vous inspire cette innovation ?" est une question permettant à l'Autre de se projeter dans le projet.

Acredito que para refinar minhas metáforas tenho que usá-las, colocá-las no campo de batalha (metáfora), e estar aberto a feedback e mantendo um processo de melhoria contínua, refinando e adaptando as ao público alvo e mantendo a essência da mensagem que quero passar.

Less is more! When using metaphors, storytelling or any other words strategically, create what is known as a sound bite. This should be a few short and meaningful words or an expression. Explain it if it needs context and then use repetition with teams and empower them to use it as well. This is how you can be strategic about using a metaphor or other words. Sometimes this happens organically as well. I once spoke about divorcing results from strategy and found the team picked it up and used it as well! Often using patterns or alliteration can help as well.

Harness the power of storytelling. Integrate metaphors seamlessly into narratives that illustrate the journey of innovation, capturing the imagination and emotions of your audience. Craft compelling narratives that align with your innovation goals and resonate with the values and aspirations of your audience, fostering deeper engagement and buy-in.

Innovation is Separate and Extra Work, which might have been attempt-able IF we had the luxury of Spare Time and Spare Energy!”. Often ideas are anchored around compelling metaphors,as Aristotle observed, “Ordinary words convey only what we know already; it is from metaphor that we can best get hold of something fresh.”I believe effective leaders have the ability to coin metaphors and analogies to unlock the creative potential of teams. For instance, engineers at Honda adopted metaphors of “man-maximum, machine-minimum” and “tall boy” to conceptualise Honda City, a car which is short in length and tall in height, perfectly suited for dense city traffic.romanticising with ideas and possibilities is how the leaders pushtroops to innovate.

Be clear about the message that you want to communicate. This can be distilled into one simple sentence. Once you are clear of the message, build up your narrative and use metaphors to highlight specific areas. Ideally, keep to one metaphor per idea and not lump too many ideas at once.

Para utilizar metáforas estratégicamente en la innovación, identifica los mensajes clave, elige metáforas claras y relacionadas con la vida cotidiana, y úsalas de forma consistente en todas las comunicaciones y actividades relacionadas con la innovación. Integra estas metáforas en la cultura organizacional para promover un ambiente que valore la creatividad y el pensamiento innovador, construyendo así una base sólida para el éxito continuo de la organización en un entorno competitivo.

Want to ???????? ???????? ????????????????? ???? ?????????????? with your innovation team! – Transform your business innovation ideas into an adventurous metaphor that can solve your real-world problems, such as how to "hook" the next customer. With the help of Fishing-for-Business, you will get a comprehensive and directly applicable guide on how to grow your business within a week by going fishing, ??????????????-??????-????????????????.

The more vivid the imagery created with the metaphor and the more relevant the literary devices are for the audience targeted, the more successful it will be.

Integrating metaphors into our innovation narratives not only captivates attention but also fosters empathy, inspires creativity, and invites collaboration, ultimately driving meaningful progress and transformation in our endeavors.

Al final del día, todos somos vendedores, y en la innovación vendemos y compramos ideas, iniciativas, expectativas, soluciones. Y al igual que en las ventas utilizamos herramientas, y entre ellas las metáforas, tema de este artículo. Lo importante es no perder el propósito de las mismas, que nos compren la idea que queremos vender. La metáfora debe prepararse y usarse sin perder de vista el objetivo, tiene que ser adecuada para ganar la empatía del público, si se logra la empatía es altamente probable que se venza la resistencia para que el mensaje sea recibido, procesado y evaluado.