How can you use live streaming to build your email list?

1 Choose a relevant topic

The first step to using live streaming to build your email list is to choose a topic that attracts your ideal audience and offers them value. You want to showcase your knowledge, skills, and personality, but also provide useful information, tips, or insights that your viewers can apply to their own challenges or goals. Think about what problems your audience faces, what questions they have, and what solutions you can offer. Then, craft a catchy title and a clear description that summarizes what your live stream is about and why people should watch it.

2 Create a landing page

The next step is to create a landing page where people can sign up for your live stream and join your email list. A landing page is a web page that has one specific goal: to capture your visitors' contact information in exchange for something valuable, such as access to your live stream, a freebie, or a discount. Your landing page should have a clear headline, a compelling copy, a relevant image or video, and a simple form that asks for the minimum information you need, such as name and email address. You can use tools like Leadpages, Unbounce, or Instapage to create and host your landing page.

3 Promote your live stream

The third step is to promote your live stream and drive traffic to your landing page. You want to spread the word about your live stream and get as many people as possible to sign up for it. You can use various channels, such as social media, email, blog, podcast, or online communities, to share your live stream and invite people to join. You can also use paid ads, influencer marketing, or partnerships to reach a wider audience. Make sure to highlight the benefits of your live stream, create a sense of urgency, and include a clear call to action.

4 Deliver value and engagement

The fourth step is to deliver value and engagement during your live stream. You want to impress your viewers with your content, but also connect with them on a personal level. You can use tools like Streamyard, Zoom, or OBS to broadcast your live stream on platforms like Facebook, YouTube, or Instagram. You can also use tools like Streamlabs, Ecamm, or Restream to add features like graphics, overlays, or chat. During your live stream, you should introduce yourself and your topic, deliver your main points, interact with your viewers, answer questions, and provide feedback.

5 Make an offer and a follow-up

The final step is to make an offer and a follow-up after your live stream. You want to convert your viewers into customers, but also maintain the relationship and build trust. You can make an offer that relates to your live stream topic, such as a product, a service, a course, or a consultation. You can also offer a bonus, a discount, or a trial to entice your viewers to take action. You should also follow up with your viewers via email, thank them for watching, provide a replay, share additional resources, and invite them to your next live stream.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?