How can you use keywords and hashtags to optimize your online content for search engines?

Keywords are like signposts. They guide search engines and users to your content. For instance, if you're writing an article about "Easy Vegan Recipes," you want to make sure that phrase appears naturally in your content, especially in the title, headings, and first few paragraphs. This helps search engines understand what your content is about and shows it to people searching for vegan recipes. Hashtags are like labels or tags. They help categorize your content on social platforms. For example, if you post a short cooking video on Instagram about an "Easy Vegan Pasta," using hashtags like #VeganRecipes, #HealthyEating, and #QuickMeals can help your content reach people who follow or search for these hashtags.

Keywords: Whispers to search engines. Hashtags: Shouts to social media. Use both, strategically, and watch your content shine! Keywords: Think SEO. They're like invisible flags, waving to search engines and saying, "Hey, I'm about this!" The more relevant and specific, the better your content gets noticed. Hashtags: Picture a bustling social party. Hashtags are your flashy name tags, screaming, "Join the #guitarlove conversation!" They help people discover your content through shared interests, not just cold searches.

Using hashtags is essentially a way to group together conversations or content around a particular topic, making it easy for people to find content that interests them. How many? Which ones? Branded or unbranded can all play into the best strategy for your goals.

Strategically incorporating relevant keywords within my content ensures search engine visibility, aligning with user queries. Additionally, utilizing trending and industry-specific hashtags amplifies discoverability across platforms. This dual approach optimizes online content, enhancing its search engine ranking and reaching a broader audience, fostering a robust online presence.

You should always focus on finding hashtags and keywords for which you want to rank for. Tools like googlekeywords, instagram search bar, meta and ubersuggest. Always make sure to research different range of hashtags. 5 hashtags which are broad and 5 hashtags focusing specifically to your topic. This helps improve reach and rank better in those hashtags.

Linkedin articles rank almost immediately on google. So it more likely that these are found by your potential clients then via Your website.

It has been helpful for me to know the differences in how hashtags function on various platforms. For instance, some platforms allow one to follow a hashtag while others do not.

Keywords should be used in your content. Use them in your title, captions or body. The important thing is to use them strategically you can’t just use them everywhere randomly in your post. For hashtags use a them in your post but make sure to not use too many of them. For LinkedIn focus on 3-5 hashtags and for instagram use 10-15 hashtags.

Keywords and hashtags can increase the visibility of your content, but to optimize them, you need to measure their impact. Conventional Methods 1. Google Analytics: The Grandaddy of them all. GA tracks website traffic so you understand your keywords. 2. SEMrush: Provides data on the competitive positioning. 3. BuzzSumo: Effective for analyzing your content's performance for any topic or competitor. Unconventional Methods - i.e. more technical 1. Ahrefs’: Provides the average number of clicks on the search results for specific queries. 2. CanIRank: Uses ML to provide actions and recommendations to improve SEO performance. 3. Social Animal: I like the name of this one, but it helps you understand how your keywords help get engagement.

Also, one of these tools added advantages is the ability to measure your brand's negative sentiment using these tools. Social listening tools can help you measure the impact of negative publicity and monitor the effectiveness of your response strategies. Tracking changes in sentiment, brand mentions, and engagement levels over time allows you to gauge the recovery of your brand's reputation.

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Always focus on using combination of hashtags, don’t just focus on using broad category hashtag focus on using small , mid and broad range hashtags