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How can you use keyword research to find gaps in your competitors' content?

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Keyword research is not only useful for finding the best terms to optimize your web pages, but also for discovering what your competitors are missing in their content. By analyzing the keywords that your target audience is searching for, and comparing them with the keywords that your competitors are ranking for, you can identify gaps in their content that you can fill with your own. In this article, you will learn how to use keyword research tools and methods to find content gaps and create a competitive advantage for your web design business.

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1 Choose your competitors

The first step is to select a few competitors that are similar to your web design business in terms of size, niche, and goals. You can use online tools like Alexa or SimilarWeb to find out who are the top websites in your industry, or you can use your own knowledge and experience to pick the ones that you consider as your main rivals. You don't need to analyze every competitor, just focus on the ones that are relevant and influential in your market.

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Sanz Teoh

Made 500+ websites that generate 35+ million in revenue. Founder & CEO of Jumix - The Maker of Brands
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SEMrush, Ahrefs and Ubersuggest are some of the good tools to find your top competitors. But tools aside, identify your key competitors, ideally, who you'd want to become, and your peers, as well as rising rookies.

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2 Find their keywords

The next step is to find out what keywords your competitors are ranking for, and how they are using them in their content. You can use tools like SEMrush, Ahrefs, or Moz to get a comprehensive list of their organic keywords, their search volume, their difficulty, and their position in the search results. You can also use these tools to see their content structure, their meta tags, their headings, and their internal and external links. This will give you a clear picture of their keyword strategy and their strengths and weaknesses.

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Sanz Teoh

Made 500+ websites that generate 35+ million in revenue. Founder & CEO of Jumix - The Maker of Brands
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Majority of web design keywords are super competitive, but you can always go for long-tail ones, or a different search nature. A sweet spot is go for medium competition keywords that are easy to rank.

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3 Compare with your keywords

The third step is to compare your own keywords with your competitors' keywords, and see where you have an edge or a gap. You can use tools like Google Analytics, Google Search Console, or Google Keyword Planner to find out what keywords you are ranking for, how much traffic they are bringing to your website, and how well they are converting. You can also use these tools to discover new keyword opportunities, based on your audience's search intent, questions, and related terms. By comparing your keywords with your competitors' keywords, you can identify the areas where you are already ahead, where you need to improve, and where you can create new content.

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4 Fill the gaps

The final step is to use your keyword research to fill the gaps in your competitors' content, and create content that is better, more relevant, and more engaging for your audience. You can use tools like BuzzSumo, AnswerThePublic, or Quora to find out what topics, questions, and problems your audience is interested in, and how you can address them with your content. You can also use tools like Yoast, Grammarly, or Hemingway to optimize your content for readability, SEO, and conversion. By filling the gaps in your competitors' content, you can attract more visitors, generate more leads, and establish yourself as an authority in your industry.

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Sanz Teoh

Made 500+ websites that generate 35+ million in revenue. Founder & CEO of Jumix - The Maker of Brands
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I find Ubersuggest is particularly helpful in filling in keyword gaps. It will identity potential keywords, and generate a draft content for you (with their AI). You can then use other AI tools to further enhance your meta, readability and SEO.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use keyword research to find gaps in your competitors' content?

1

2

3

4

5

1 Choose your competitors

2 Find their keywords

3 Compare with your keywords

4 Fill the gaps

5 Here’s what else to consider

Web Design

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How can you use keyword research to find gaps in your competitors' content?

1

2

3

4

5

1 Choose your competitors

2 Find their keywords

3 Compare with your keywords

4 Fill the gaps

5 Here’s what else to consider

Web Design

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