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How can you use keyword research to categorize your e-commerce site's products?

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Keyword research is not only useful for optimizing your e-commerce site's content and ranking, but also for organizing your products into relevant and user-friendly categories. By understanding what your potential customers are searching for, how they phrase their queries, and what their intent is, you can create a better user experience and increase conversions. In this article, we'll show you how to use keyword research to categorize your e-commerce site's products in six steps.

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Katie A.

Founder & CEO of P3PRMNT | Redefining Lifestyle, Community and Sustainability, One Sale at a Time ????Raising SEIS
Jeferson Belliero

Gerente de E-commerce e Produtos | Gerente de Marketing | Especialista em IA | Chief Information Officer | Linkedin Top…
'Mr. Maverick' Paresh Patel

Teaching marketing and sales strategies that drive long-term sustainable business growth.

1 Step 1: Define your product niche and audience

Before you start researching keywords, you need to have a clear idea of what your product niche is and who your target audience is. This will help you narrow down your focus and avoid irrelevant or overly broad keywords. For example, if you sell organic baby clothes, you don't want to target keywords like "clothes" or "baby", but rather more specific ones like "organic baby clothes", "organic cotton onesies", or "organic baby gift sets". You also want to consider who your ideal customers are, what their needs, preferences, and pain points are, and how they might search for your products online.

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Katie A.

Founder & CEO of P3PRMNT | Redefining Lifestyle, Community and Sustainability, One Sale at a Time ????Raising SEIS
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It's important to begin by thoroughly understanding the range of products you offer. Identify the primary features, use cases, and benefits of each product. Then, map out who your target audience is and how you would be solving a problem with your product.

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Jeferson Belliero

Gerente de E-commerce e Produtos | Gerente de Marketing | Especialista em IA | Chief Information Officer | Linkedin Top Voice
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Utilize a pesquisa de palavras-chave para categorizar os produtos do seu site de comércio eletr?nico identificando termos relevantes e populares relacionados aos produtos. Organize-os em categorias lógicas, alinhadas com o comportamento de pesquisa do usuário. Isso n?o só melhora a navegabilidade do site, mas também otimiza para SEO, aumentando a visibilidade nos motores de busca.

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2 Step 2: Use keyword research tools to generate ideas

Once you have defined your product niche and audience, you can use various keyword research tools to generate ideas for potential categories and subcategories. Some of the most popular tools are Google Keyword Planner, Moz Keyword Explorer, Ahrefs Keywords Explorer, and SEMrush Keyword Magic Tool. These tools can help you find out what keywords your competitors are ranking for, what keywords have high search volume and low competition, what keywords are related or similar to your main ones, and what keywords have different search intents and modifiers.

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Katie A.

Founder & CEO of P3PRMNT | Redefining Lifestyle, Community and Sustainability, One Sale at a Time ????Raising SEIS
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One helpful way to go about this by brainstorming. Generate a list of potential keywords related to your products. Consider synonyms, variations, and terms that potential customers might use to search for products similar to yours.

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3 Step 3: Analyze the keyword data and trends

Once you have a list of keyword ideas, analyzing the data and trends can help you determine which ones are worth targeting and grouping together. Search volume shows how many times a keyword is searched per month, so it's important to pick ones with enough demand but not too much competition. Keyword difficulty indicates how hard it is to rank for a keyword, so you should go for low to medium difficulty keywords that are still relevant. Click-through rate reveals how likely a user is to click on a result for a keyword, so choose ones with high click-through rate but not too specific. Finally, seasonality shows how a keyword's search volume changes over time, so choose keywords with consistent or growing demand that aren't too seasonal.

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Katie A.

Founder & CEO of P3PRMNT | Redefining Lifestyle, Community and Sustainability, One Sale at a Time ????Raising SEIS
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Group keywords based on common themes or product attributes. This grouping will form the basis for your product categories. Then, organize your groups into main categories and further break them down into subcategories. Ensure that each category is distinct and covers a specific aspect of your product range.

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4 Step 4: Categorize your keywords based on intent and modifiers

Once you have filtered and prioritized your keywords based on the data and trends, you can categorize them based on their intent and modifiers. Intent refers to the goal or purpose of the user's search, and modifiers are words or phrases that add more detail or specificity to the keyword. For example, the keyword "organic baby clothes" has a transactional intent, meaning the user wants to buy something, and the modifier "organic" adds more quality and value to the keyword. You can use intent and modifiers to create categories and subcategories that match your user's expectations and needs. For example, you can create a main category called "Organic Baby Clothes" and subcategories like "Organic Cotton Onesies", "Organic Baby Gift Sets", "Organic Baby Dresses", and so on.

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5 Step 5: Map your keywords to your site structure and navigation

After you have categorized your keywords, you can map them to your site structure and navigation. This means creating pages and menus that reflect your categories and subcategories, and linking them together in a logical and intuitive way. For example, you can create a page for each category and subcategory, and use the keywords as your page titles, headings, and meta tags. You can also create a menu that allows your users to browse your products by category, subcategory, or other filters like price, size, color, or rating. You can also add breadcrumbs, internal links, and search bars to help your users navigate your site and find what they are looking for.

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'Mr. Maverick' Paresh Patel

Teaching marketing and sales strategies that drive long-term sustainable business growth.
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Incorporate the chosen keywords into the content of your category pages. This includes meta titles, meta descriptions, header tags, and product descriptions. Ensure that the content is informative and user-friendly. Structure your URLs to reflect the hierarchy of your categories and include relevant keywords. This not only aids in SEO but also helps users understand the page's content.

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6 Step 6: Test and optimize your categories and keywords

Finally, you need to test and optimize your categories and keywords to see how they perform and how you can improve them. You can use tools like Google Analytics, Google Search Console, or other SEO software to track and measure metrics like traffic, conversions, bounce rate, dwell time, and ranking. You can also use tools like Hotjar, Crazy Egg, or UserTesting to get feedback and insights from your users on how they interact with your site and products. Based on the data and feedback, you can make changes and adjustments to your categories and keywords, such as adding, removing, or renaming them, or changing their order or placement. You can also experiment with different variations and formats of your keywords, such as using synonyms, plurals, or long-tail keywords, to see which ones work better for your site and audience.

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Esther G. Curtis

E-commerce Professional | Customer Centric | Digital Experience Enhancer | Master's in Project Management | Data Analytics Enthusiast
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Embrace a Data driven mindset by evaluating the impact of your optimizations through measurable KPIs. Identify the changes that positively influence traffic, conversions, and user engagement. Then repeat cycle of analysis, optimization, and measurement to maintain a competitive edge.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katie A.

Founder & CEO of P3PRMNT | Redefining Lifestyle, Community and Sustainability, One Sale at a Time ????Raising SEIS
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Optimize meta titles and descriptions for each category using the chosen keywords. This helps search engines understand the content and improves click-through rates.

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Mehdi BOUFOUS

Track your competitors without thinking about it ?? it's chaos, be kind ??
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Think of potential product categories by putting yourself in your customer’s shoes. You can take inspiration from competitors’ websites to see what works. Explore your website as a customer would then list categories that fit their search intent. Ensure the keywords you’ve selected are in important places such as headers and meta descriptions. Secondary keywords should also be in the page’s body text. Always try to increase backlinks.

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How can you use keyword research to categorize your e-commerce site's products?

1

2

3

4

5

6

7

1 Step 1: Define your product niche and audience

2 Step 2: Use keyword research tools to generate ideas

3 Step 3: Analyze the keyword data and trends

4 Step 4: Categorize your keywords based on intent and modifiers

5 Step 5: Map your keywords to your site structure and navigation

6 Step 6: Test and optimize your categories and keywords

7 Here’s what else to consider

E-commerce

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How can you use keyword research to categorize your e-commerce site's products?

1

2

3

4

5

6

7

1 Step 1: Define your product niche and audience

2 Step 2: Use keyword research tools to generate ideas

3 Step 3: Analyze the keyword data and trends

4 Step 4: Categorize your keywords based on intent and modifiers

5 Step 5: Map your keywords to your site structure and navigation

6 Step 6: Test and optimize your categories and keywords

7 Here’s what else to consider

E-commerce

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