How can you use the Jobs-to-be-Done framework to understand your customers?
As an executive manager, you want to create products and services that solve real problems for your customers and generate value for your business. But how do you know what your customers really need and want? How do you avoid investing in features or solutions that miss the mark or fail to differentiate from the competition? One powerful tool that can help you answer these questions is the Jobs-to-be-Done framework.
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Break down the tasks:Start by identifying the specific tasks your customers need to accomplish with your product. Understand their challenges and use this information to prioritize your product's development, ensuring it truly meets those needs.
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Listen deeply:Engage in open-hearted conversations with your customers. Use their own words to understand their true needs, which often lie beneath the surface of more obvious ones. This empathetic approach allows you to uncover deeper insights for innovation.