How can you use interactive content to engage visitors on your property website?

1 Identify your audience's needs

Before you create any interactive content, you need to understand who your target audience is and what they are looking for. You can use tools like Google Analytics, social media insights, or customer feedback to gather data on your visitors' demographics, behavior, preferences, and pain points. This will help you create interactive content that matches their needs and interests, and that offers them a solution or a benefit.

2 Choose the right format and tool

Depending on your audience's needs and your content goals, you can choose from a variety of interactive content formats and tools. For example, you can use quizzes to test your visitors' knowledge, generate leads, or segment them based on their answers. You can use polls to collect feedback, opinions, or preferences, and to increase social sharing. You can use calculators to help your visitors estimate costs, savings, or returns, and to demonstrate your value proposition. You can use surveys to gather insights, testimonials, or reviews, and to improve your customer service. You can use games to entertain your visitors, reward them, or gamify your website. You can use simulations to showcase your properties, features, or amenities, and to create immersive experiences. You can use tools like Interact, Outgrow, SurveyMonkey, or Typeform to create and embed interactive content on your website.

3 Optimize your interactive content for SEO

To make sure your interactive content reaches your target audience and drives traffic to your website, you need to optimize it for search engines. You can do this by using relevant keywords, titles, descriptions, and meta tags for your interactive content. You can also use schema markup to help search engines understand and display your interactive content better. You can use tools like Google Search Console, Moz, or Yoast to optimize your interactive content for SEO.

4 Promote your interactive content on social media

One of the best ways to increase the visibility and engagement of your interactive content is to share it on social media platforms. You can use platforms like Facebook, Twitter, Instagram, or LinkedIn to promote your interactive content to your existing followers, potential customers, or influencers. You can also use hashtags, mentions, or tags to increase your reach and exposure. You can use tools like Buffer, Hootsuite, or Sprout Social to schedule and manage your social media posts.

5 Analyze and improve your interactive content performance

To measure the effectiveness and impact of your interactive content, you need to track and analyze its performance. You can use metrics like views, clicks, shares, leads, conversions, or feedback to evaluate how well your interactive content is meeting your objectives and satisfying your audience. You can use tools like Google Analytics, Interact Analytics, or Outgrow Analytics to monitor and report your interactive content performance. You can also use tools like Hotjar, Crazy Egg, or UserTesting to understand how your visitors interact with your interactive content and to identify areas for improvement.