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How can you use interactive billboards to reach a wider audience?

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Interactive billboards are digital displays that can engage your audience with interactive features, such as touch screens, cameras, sensors, or mobile integration. They can help you stand out from the crowd, create memorable experiences, and generate word-of-mouth and social media buzz. In this article, you will learn how to use interactive billboards to reach a wider audience and achieve your communication goals.

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Shruti Tiwari

10x ?? Top LinkedIn Voice| Sr. Product Marketing Manager| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women…
Tisha Garg

Business growth is my passion, Seasoned Mentor at Topmate and a Customer Growth Manager at Creative Nexus I 3+ yrs of…

1 Know your audience

Before you design your interactive billboard, you need to know who you are trying to reach and what you want them to do. Do you want to raise awareness, educate, entertain, or persuade them? Do you want them to visit your website, download your app, or join your community? You also need to consider where and when they will encounter your billboard and what will motivate them to interact with it. For example, if you are targeting commuters, you might want to offer them a fun distraction or a useful service, such as traffic updates or weather forecasts.

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Shruti Tiwari

10x ?? Top LinkedIn Voice| Sr. Product Marketing Manager| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| Award winning?? #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador
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Interactive billboards offer engaging experiences like games, polls, or AR features, attracting attention and encouraging interaction. Utilize QR codes or NFC technology for instant access to offers or additional content, maximizing engagement and extending reach to a broader audience.

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Tisha Garg

Business growth is my passion, Seasoned Mentor at Topmate and a Customer Growth Manager at Creative Nexus I 3+ yrs of Experience I Hyperlocal & Digital Marketing Enthusiast I Let's Connect for mutual success
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Understanding the purpose before identifying your audience is key. Once you know what you want to achieve, you can then figure out who you're trying to reach based on where they hang out online. This helps you select the right platform to connect with a larger audience effectively.

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Lorrie Kinney

Strategic Marketing Communications Director | Social Media Marketing, Branding, Communications | Crafting messages and optimizing content to Inform, inspire and engage internal and external audiences online and in person
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Interactive billboards are game-changers in capturing wider audience attention. Tailor them with engaging, dynamic content that speaks directly to the passerby's interests or current needs—think interactive games, social media integrations, or real-time information relevant to the location and time. This not only elevates the user experience but also encourages sharing, amplifying your reach. Remember, the key is in creating memorable interactions that leave a lasting impression. #InteractiveBillboards #EngagementBoost

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Jayajit Dash

Contrarian || Communicator || Story Teller || Boring Blogger || Lapsed Journo || Award Winning Author || Amateur Singer || Happy Foodie || Reformist || Content Disruptor || Google Scholar & Knowledge Panel
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Interactive billboards are a fantastic way to catch the attention of a wider audience by engaging them in a fun and interactive experience. By incorporating touchscreens, motion sensors, or augmented reality technology, these billboards create a unique and memorable experience for passersby. Not only do they provide entertainment, but they also allow brands to gather valuable data on consumer behavior and preferences. The key is to design creative and visually appealing content that encourages interaction and creates buzz among viewers. From games and quizzes to personalized messages and social media integrations, the possibilities are endless when it comes to engaging with your target audience through interactive billboards.

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Yasmin Ramadan

MA|MPP|ESG|Communications & PR Director| Media and Content Expert| Data Driven Storyteller |Policy Specialist| Founder at AWWN Ltd.
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Interactive billboards can widen your audience by offering engaging experiences. Use technologies like AR and social media integration to encourage interaction and sharing. Create shareable content to extend reach online, transforming your billboard from mere advertising to a memorable event, thus attracting more attention and expanding your audience.

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2 Choose your format

There are many types of interactive billboards, each with its own advantages and limitations. You can choose from touch screens, gesture recognition, facial recognition, QR codes, NFC tags, Bluetooth, Wi-Fi, or SMS. You can also combine different formats to create a more immersive and engaging experience. For example, you can use a touch screen to display a quiz or a game, and then use a camera to capture the participants' reactions and share them on social media. You can also use a QR code or a NFC tag to direct them to your website or app for more information or rewards.

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Lorrie Kinney

Strategic Marketing Communications Director | Social Media Marketing, Branding, Communications | Crafting messages and optimizing content to Inform, inspire and engage internal and external audiences online and in person
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Choosing the right format for your interactive billboard is crucial to captivating a wider audience. Whether it’s through touch screens, QR codes, or AR interactions, the goal is to create an unforgettable experience. Imagine a billboard that not only showcases your product but also invites passersby to become part of your story through interactive games or social media challenges. This not only enhances engagement but also encourages them to share their experience, broadening your reach. Be bold, innovate, and watch your audience grow. #InnovateEngage #InteractiveAdvertising

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3 Create your content

The content of your interactive billboard should be relevant, clear, and compelling. You should use simple and catchy messages, striking visuals, and clear calls to action. You should also make sure that your content is consistent with your brand identity and tone of voice. You should avoid cluttering your billboard with too much information or distracting elements that might confuse or frustrate your audience. You should also test your content for usability, functionality, and accessibility before launching your campaign.

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Lorrie Kinney

Strategic Marketing Communications Director | Social Media Marketing, Branding, Communications | Crafting messages and optimizing content to Inform, inspire and engage internal and external audiences online and in person
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Creating content for interactive billboards requires a strategic blend of clarity, engagement, and brand alignment. Use crisp, memorable messages paired with eye-catching visuals to grab attention. Ensure everything from the call to action to the overall design echoes your brand's voice and ethos, avoiding information overload. Testing for usability and accessibility ensures a smooth interaction for all, making your campaign not just seen but experienced. Keep it simple, make it striking, and watch your message resonate with a broader audience. #ContentIsKing #InteractiveEngagement

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4 Measure your results

To evaluate the effectiveness of your interactive billboard, you need to measure your results and analyze your data. You can use various metrics, such as impressions, interactions, conversions, feedback, or social media mentions. You can also use tools, such as Google Analytics, to track your website or app traffic and behavior. You should also collect qualitative data, such as surveys, interviews, or reviews, to understand your audience's perceptions and preferences. You should use this data to identify your strengths and weaknesses and improve your future campaigns.

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Lorrie Kinney

Strategic Marketing Communications Director | Social Media Marketing, Branding, Communications | Crafting messages and optimizing content to Inform, inspire and engage internal and external audiences online and in person
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Measuring the impact of interactive billboards is vital for understanding audience engagement and campaign success. Utilize metrics like impressions, interactions, and conversions to gauge reach and effectiveness. Tools like Google Analytics can track subsequent website or app activity, providing insights into user behavior. Don't overlook qualitative feedback through surveys or social mentions, offering a deeper look into audience perception. This data is invaluable for refining strategies, ensuring your content not only captures attention but resonates deeply. #MeasureSuccess #InteractiveInsights

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5 Follow the best practices

To ensure the success of your interactive billboard, you should follow some best practices and guidelines. You should respect the privacy and security of your audience and comply with the relevant laws and regulations. You should also avoid any offensive or inappropriate content that might harm your reputation or cause backlash. You should also monitor and maintain your billboard regularly and fix any technical issues or glitches as soon as possible. You should also be prepared to adapt and update your content according to the changing needs and expectations of your audience.

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Lorrie Kinney

Strategic Marketing Communications Director | Social Media Marketing, Branding, Communications | Crafting messages and optimizing content to Inform, inspire and engage internal and external audiences online and in person
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Following best practices for interactive billboards is essential for effectiveness and audience respect. Prioritize privacy, legality, and content appropriateness to safeguard your brand's reputation. Regularly monitor, maintain, and update to address technical glitches and evolving audience needs swiftly. This proactive approach ensures your campaigns remain relevant, engaging, and respectful, fostering positive engagements and trust. #BestPractices #InteractiveBillboardSuccess

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6 Get inspired by examples

If you are looking for some inspiration and ideas for your interactive billboard, you can check out some examples of successful and creative campaigns from different industries and sectors. For example, you can look at how Coca-Cola used a touch screen to create a personalized and shareable drink, how British Airways used a camera and a sensor to track and display the flights in real time, or how Spotify used facial recognition to match the mood of the pedestrians with the music. You can also explore how other brands have used interactive billboards to promote social causes, such as environmental awareness, health education, or human rights.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use interactive billboards to reach a wider audience?

1

2

3

4

5

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7

1 Know your audience

2 Choose your format

3 Create your content

4 Measure your results

5 Follow the best practices

6 Get inspired by examples

7 Here’s what else to consider

Corporate Communications

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How can you use interactive billboards to reach a wider audience?

1

2

3

4

5

6

7

1 Know your audience

2 Choose your format

3 Create your content

4 Measure your results

5 Follow the best practices

6 Get inspired by examples

7 Here’s what else to consider

Corporate Communications

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