How can you use the Integrative Negotiation Model to create value for both parties?
Integrative negotiation is a collaborative approach to reaching an agreement that benefits both parties. Unlike distributive negotiation, which focuses on dividing a fixed pie of resources, integrative negotiation seeks to create value by identifying and satisfying the underlying interests and needs of both sides. In this article, you will learn how to use the integrative negotiation model to create value for both parties in IT sales.