How can you use industry events to advance your travel and tourism career?

1 Choose the right events

Before signing up for an event, it's important to do research and ask yourself a few questions. What is the main theme, purpose, and agenda of the event? Who are the speakers, sponsors, and organizers? Who are the expected attendees and what are their profiles? How can the event help you improve your knowledge, skills, and competencies in your field? Additionally, how can it help you expand your network and meet potential partners or employers? Lastly, how can the event help you showcase your expertise and build your personal brand? By answering these questions, you can assess which events are most suitable and beneficial for you.

2 Prepare for the event

Once you have decided which events to attend, it's important to prepare yourself to make a good impression and get the most out of them. Beforehand, you should set clear and realistic objectives for what you want to achieve from the event. Review the agenda, speakers, and attendees of the event, and identify the sessions, topics, and people that interest you the most. Additionally, prepare your elevator pitch, business cards, and portfolio, and practice how to introduce yourself and your work in a succinct manner. Reach out to the speakers, organizers, or attendees that you want to connect with before the event. Lastly, plan your logistics such as transportation, accommodation, and attire; this will ensure that you arrive on time and dress appropriately for the event.

3 Engage during the event

The event itself is an excellent chance to make the most of the opportunities available. Attend sessions that align with your objectives and interests, and take notes, ask questions, and participate in discussions. Network with speakers, organizers, and attendees that interest you, and exchange contact information and follow-up plans. You can also use social media to share your thoughts and feedback on the event, tagging or mentioning people you met. Showcase your expertise and achievements, and offer help or advice to others if needed. Pitch ideas, products, or services to potential partners, clients, or employers if appropriate. Above all else, be respectful, courteous, and professional; avoid being pushy, rude, or negative to ensure you leave a positive impression on everyone you meet.

4 Follow up after the event

The event may be over, but your work is not done yet. You need to follow up with the people you met and the things you learned, and keep the momentum going. For example, you can send a thank-you note or email to the speakers, organizers, and attendees that you connected with to express your gratitude and appreciation for their time and attention. Furthermore, you can stay in touch with your new contacts and build a rapport and relationship with them, or invite them to join your network on social media. Additionally, it's important to implement what you learned and apply your new knowledge, skills, and competencies to your work. Lastly, evaluate your performance to assess how well you achieved your objectives from the event and identify areas where you need to improve.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?