How can you use images to optimize your conversion rate?

Images can create an emotional bridge between customers and products. The goal is to stir people's imaginations to picture themselves having better experiences from using the product. This compels them to take desired action. For a software company producing tools for collaboration, images could show people happily collaborating, rather than screenshots of the software itself.

No matter where you are using the images, quality is the cornerstone. For example, if we talk about websites, you cannot use unoptimized or low quality images as they effect the page load time. For the blogs/articles, high quality images increase the perceivability of the readers. They understand a concept better. It is important for how-to content where you are breaking down a process. Images will make it look reader-friendly but also make them learn about the process conveniently. Now you see, why content marketing teams emphasize on image quality for responsive and relatable content production.

I often think in images. So I try to capture "image essences." By this I mean archetypal scenes and abstract condensations that truly zero in. Certainly they MUST be relevant to the copy. And (hint) not all images need to be visuals. Describing with a "visual intention," i.e. painting the picture with words, can often be as effective as showing an artistic representation. Such is the case with poetry. The ultimate intent of the vignette is to illicit a realization or a feeling; an "ah ha moment" that leads into a call to action.

Images add perspective to content marketing. As humans, we are moved by what we see, hear and touch. Choosing images that aligns with your subject matter helps boost authenticity and authority

It’s more than just considering technicalities like size and alignment, you should also strategically place images in a way that tells a story. It should be progressive and feel effortless to follow. For example, an image that zooms out - from office environment to a whole city, will show how customers joining an expanding ecosystem enables success beyond what they imagined.

Incorporate dynamic images that adapt to user preferences and behavior. You should also analyze user interactions with these images to provide valuable insights for continuous optimization.

From a copywriter's perspective, an image should only be used to back up what you're saying in words. * Do you need to add a graphic to add texture and detail to your unique delivery process? * Would an image of you, sitting next to a client, help reinforce the point that you're approachable? * Could an image of you doing your favourite hobby help connect with like-minded individuals you want to attract more of (at the point you talk about your values and side-hustle)? * Would a screenshot or gif of your product/service/app in action give reiterate your point that it's easy to use an designed with UX best-practice + accessibility at the forefront? Never add an image that isn't warranted. It can skew your message and distract readers.

Bilder die keinen Bezug zum Text haben wirken verwirrend auf den Leser oder Betrachter. Text und Bild sollten als sich selbst verst?rkende Einheit gesehen werden. In diesem Rahmen kann sehr gut Experimentiert werden. Aber eben nur soweit wie es die Botschaft unterstützt und tr?gt.

Zum ersten Mal in der Geschichte sind Copywriter vielleicht die besseren Fotografen. Dank KI-Tools wie Mid-Journey, Dall-E und anderen k?nnen deine Copywriting-Skills benutzt werden um die Perfekten Bilder selbst zu erzeugen. Du hast den Text geschrieben also wei?t du genau worauf es ankommt. In deinem Prompt beschreibst DU dabei einfach nur ganz genau das was Du sehen willst. Wer k?nnte das also besser als Du?

Think beyond stock photography and consider other visual elements that can aid your written copy. Some readers will prefer to see information presented in a graph, table or diagram, rather than a paragraph of text. Visuals are especially helpful for explaining complex terms, sharing worked examples or offering a comparison between two products or brands.