How can you use images and illustrations to effectively convey a message in print and packaging design?

1 Choose the right image or illustration

The first step is to choose an image or illustration that matches your message, audience, and purpose. Think about what you want to convey, what tone you want to set, and what impression you want to make. For example, if you are designing a book cover, you might want to use an image or illustration that reflects the genre, theme, and mood of the book. If you are designing a product package, you might want to use an image or illustration that showcases the product's features, benefits, or values. Make sure that your image or illustration is relevant, clear, and high-quality.

2 Use contrast and hierarchy

Contrast and hierarchy are essential elements of design that help you create visual interest, emphasis, and clarity in your print and packaging design. Contrast is the difference between two or more elements, such as color, size, shape, or texture. Hierarchy is the order of importance or sequence of elements, such as text, images, or graphics. You can use contrast and hierarchy to make your image or illustration stand out, draw attention to the most important information, or guide the viewer's eye through your design. For example, you can use a bright color or a large size for your image or illustration to contrast with the background or the text. You can also use a smaller image or illustration to support or complement the main text or headline.

3 Balance text and image

Text and image are both important components of print and packaging design, but they need to work together harmoniously and not compete for attention. You need to balance the amount, size, and placement of text and image in your design, as well as the alignment, spacing, and proportion of each element. A good rule of thumb is to use text sparingly and only for essential information, such as the title, subtitle, author, or logo. You can also use text to add captions, labels, or callouts to your image or illustration, but make sure they are legible and concise. Avoid using too much text or too many fonts, as they can clutter your design and distract from your image or illustration.

4 Consider the format and medium

The format and medium of your print and packaging design can affect how you use images and illustrations. You need to consider the size, shape, orientation, and material of your print or package, as well as the printing method, quality, and cost. You also need to consider how your design will be viewed, handled, or displayed by your audience. For example, if you are designing a poster, you might want to use a large image or illustration that can be seen from a distance and that fills the entire space. If you are designing a flyer, you might want to use a smaller image or illustration that can fit in a pocket or a folder and that leaves some white space for readability. If you are designing a box, you might want to use an image or illustration that wraps around the sides and that matches the shape and texture of the package.

5 Be creative and original

The last tip is to be creative and original with your images and illustrations. You want to use images and illustrations that are unique, memorable, and meaningful for your print and packaging design. You can use images and illustrations that tell a story, express a personality, or convey a message. You can also use images and illustrations that are abstract, symbolic, or metaphorical. You can experiment with different styles, techniques, and effects, such as collage, sketch, or photo manipulation. You can also mix and match different types of images and illustrations, such as photos, drawings, icons, or logos. The key is to use images and illustrations that suit your message, audience, and purpose, and that showcase your creativity and originality.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?