How can you use humor to create a winning pitch deck?

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Humor can be a powerful tool to capture the attention and interest of your audience, especially when you are pitching your creative ideas or products. But how can you use humor effectively and appropriately in your pitch deck, without compromising your credibility or professionalism? In this article, you will learn some tips and examples of how to inject some fun and personality into your pitch deck, and how to avoid some common pitfalls of using humor.

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1 Know your audience

The first and most important rule of using humor is to know your audience. What kind of humor do they appreciate and relate to? What are their pain points, goals, and challenges? How can you use humor to empathize with them, show them the benefits of your solution, or address their objections? You don't want to use humor that is offensive, insensitive, or irrelevant to your audience, as that can backfire and damage your reputation. Do some research on your audience, their industry, and their culture, and tailor your humor accordingly.

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RJ Larese

Vice President of Talent and Influencer Marketing at Paramount Global | Variety Power of Pride, AdWeek Young Influential | All Things Creator and Creator Economy
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Humor is key to catch people's attention in a pitch deck. It can leave a really memorable mark with your audience because everyone loves to laugh. It's also important not to take the humor too far, so make sure you're assessing the room, the attendees, their job functions when coming up with ways to integrate humor. You also want to make sure the jokes are additive instead of blocking the message and what you're trying to accomplish in the pitch. Make sure to give it a test run with a neutral audience before you present.

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Kelly Swanson

Story Driven Impact: As a funny motivational speaker, I’m on a mission to make people laugh, feel valued, and elevate their influence through the transformative power of storytelling.
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Because authenticity is the key to persuasion and influence, humor can work against you if it's not authentic to you. Humor is also HARD to use effectively. That's why instead of focusing on being funny, I say focus on being FUN. Fun is much easier to attain and retain authenticity in the process. Bonus tip: Cute funny pictures can get the job done easily. Bonus bonus tip: Let your audience make the jokes by giving them a fun question that encourages funny responses. For example, "What is one pet peeve you have?"

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2 Use humor sparingly and strategically

The second rule of using humor is to use it sparingly and strategically. You don't want to overload your pitch deck with jokes, memes, or gifs, as that can distract from your main message, dilute your value proposition, or make you look unprofessional. You want to use humor to enhance your pitch, not to overshadow it. Use humor to break the ice, create rapport, or highlight a key point, but don't use it to fill the gaps, avoid the hard questions, or make fun of your competitors. Balance your humor with facts, data, and testimonials, and make sure it supports your overall narrative and tone.

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Josh Kilov

Co-Founder, CEO at Pedlar
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Humor in a pitch deck can be a powerful tool, but wield it with precision. Craft jokes that align with your brand and audience, enhancing relatability and memorability. Consider cultural nuances to ensure universal appeal. Humor should complement, not overshadow, your message, fostering engagement without detracting from your professionalism. Use it to humanize your narrative, fostering connections that resonate beyond the pitch.

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3 Be original and authentic

The third rule of using humor is to be original and authentic. You don't want to use humor that is cliché, outdated, or borrowed from someone else, as that can make you look lazy, unoriginal, or untrustworthy. You want to use humor that reflects your unique voice, style, and personality, and that showcases your creativity and passion. You can use humor to tell a personal story, share a surprising insight, or reveal a quirky feature of your product, but make sure it is relevant, fresh, and honest. Don't try to be someone you are not, or copy someone else's humor, as that can backfire and alienate your audience.

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4 Test and refine your humor

The fourth rule of using humor is to test and refine your humor. You don't want to use humor that is unclear, confusing, or misinterpreted by your audience, as that can lead to awkwardness, misunderstanding, or resentment. You want to use humor that is clear, concise, and consistent with your message, and that resonates with your audience. You can test your humor by asking for feedback from your peers, mentors, or potential customers, and by practicing your pitch in front of different audiences. You can refine your humor by editing, simplifying, or removing any jokes that don't work, and by adding, improving, or emphasizing any jokes that do work.

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5 Have fun and be confident

The fifth rule of using humor is to have fun and be confident. You don't want to use humor that is forced, nervous, or apologetic, as that can make you look insecure, uncomfortable, or desperate. You want to use humor that is natural, relaxed, and confident, and that shows your enthusiasm and conviction. You can have fun and be confident by enjoying the process, expressing your personality, and engaging your audience. Don't be afraid to laugh at yourself, make eye contact, or use gestures, but don't overdo it, lose focus, or forget your purpose. Remember, you are using humor to create a winning pitch deck, not to entertain a comedy club.

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Syed M. Ahmed

Product Growth Manager ?? | Helping companies gain valuable digital user insights to boost adoption | Ex-Apple
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This is the most important point on this list in my opinion. If you’re genuinely having fun delivering it, the audience will pick up on it and join in. Consider what you find amusing about the information that you’re communicating. This way, you’ll naturally be confident and smooth when delivering it.

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6 Learn from the best

The sixth and final rule of using humor is to learn from the best. You don't have to reinvent the wheel, or start from scratch, when it comes to using humor in your pitch deck. You can learn from the best by studying and analyzing some successful examples of pitch decks that use humor effectively and appropriately. You can find some pitch decks online, or watch some videos of pitches that use humor, and see how they use humor to capture attention, communicate value, and persuade action. You can also learn from the best by seeking advice, inspiration, or mentorship from some experts or influencers in your field, or in the creator economy, who use humor in their pitches, and see how they use humor to stand out, connect, and succeed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use humor to create a winning pitch deck?

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1 Know your audience

2 Use humor sparingly and strategically

3 Be original and authentic

4 Test and refine your humor

5 Have fun and be confident

6 Learn from the best

7 Here’s what else to consider

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