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Last updated on 2024年7月11日

How can you use HTML to create custom meta tags and Open Graph data?

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Meta tags and Open Graph data are snippets of HTML code that provide information about your web page to search engines and social media platforms. They can help you optimize your site's visibility, ranking, and sharing potential by customizing how your content is displayed and indexed. In this article, you will learn how to use HTML to create custom meta tags and Open Graph data for your web page.

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video…
Aman Kumar

Full-Stack Developer | HTML/CSS | Java & Python C language | Eager Learner: Building Web Experiences | Fluent in…
Gaurav Pundir

Founder & CEO @ InGogu | Digital Entrepreneur

1 What are meta tags?

Meta tags are elements that are placed inside the <head> section of your HTML document. They contain attributes and values that describe the content, keywords, author, language, and other aspects of your web page. Meta tags are not visible to the users, but they are read by the crawlers and bots that scan your site for indexing and ranking purposes. Some of the most common meta tags are:

- <meta name="description" content="A brief summary of your web page">

- <meta name="keywords" content="A list of relevant words or phrases for your web page">

- <meta name="viewport" content="A set of instructions for how to adjust the layout and size of your web page on different devices">

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Aman Kumar

Full-Stack Developer | HTML/CSS | Java & Python C language | Eager Learner: Building Web Experiences | Fluent in HTML/CSS & Java/Python/ From Front-End to Full-Stack: Unlocking Web Potential with HTML/CSS, Java & Python
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Meta tags are snippets of text that describe a page's content. They don't appear on the page itself, but only in the page's source code. They are essentially little content descriptors that help tell search engines what a web page is about.

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Gaurav Pundir

Founder & CEO @ InGogu | Digital Entrepreneur
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You can use HTML's <meta> tag to create custom meta tags and Open Graph data for your webpages. Here's how: Add <meta> tags inside the webpage's <head> section. Use name and content attributes for custom meta tags (e.g., description). For Open Graph data, use property with og: prefix (e.g., og:title).

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video editor | Articles ?? | Design |
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Meta tags are HTML elements that provide metadata about a webpage. They don't affect how the page is displayed, but they provide information such as the page's title, description, keywords, author, and viewport settings. Search engines often use meta tags to understand the content and purpose of a webpage. <meta name="description" content="Brief summary"> - <meta name="keywords" content="Relevant words/phrases"> - <meta name="viewport" content="Adjust layout on devices">

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Zainul Abdeen Imran

Wordpress | Html | Css | Javascript | Php | web Developer ??
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Confused about meta tags? Meta tags are crucial for SEO. They help with indexing and ranking. - Describe content, keywords, author, language. - Not visible to users, read by crawlers. - <meta name="description" content="Brief summary"> - <meta name="keywords" content="Relevant words/phrases"> - <meta name="viewport" content="Adjust layout on devices"> Meta tags improve indexing and ranking. ##metatags #webdevelopment

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Rihan A.

Project Manager at Pharmdeck | Helping Business Owners Solve Online Challenges | Lead Generation & Sales Growth | Digital Marketing Certified | Free Consultations
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Meta tags play a crucial role in SEO and user experience. They help search engines understand the content of a webpage, influencing how it's indexed and displayed in search results. Additionally, meta tags like the description can directly impact click-through rates by providing a concise summary of the page content in search listings, making them an essential tool for web designers aiming to optimize site visibility and user engagement.

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2 What is Open Graph data?

Open Graph data is a type of meta tag that was introduced by Facebook to enable web pages to become rich objects in social media platforms. Open Graph data allows you to specify how your web page's title, description, image, type, and URL should appear when someone shares or previews your link on Facebook, Twitter, LinkedIn, and other sites. Some of the most common Open Graph data tags are:

- <meta property="og:title" content="The title of your web page">

- <meta property="og:description" content="The description of your web page">

- <meta property="og:image" content="The URL of the image that represents your web page">

- <meta property="og:type" content="The type of your web page, such as website, article, video, etc.">

- <meta property="og:url" content="The canonical URL of your web page">

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video editor | Articles ?? | Design |
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Open Graph is a protocol developed by Facebook to allow webpages to become rich objects in a social graph. It enables any web page to become a rich object in a social graph, allowing it to be shared across social networks such as Facebook, Twitter, LinkedIn, etc., with rich previews including images, titles, descriptions, and more.

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B Rupesh

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Open Graph (OG) data refers to a set of meta tags that web developers can add to the HTML of their web pages to control how content appears when shared on social media platforms and other websites. Originally introduced by Facebook in 2010, the Open Graph protocol has since been widely adopted by other platforms like LinkedIn, Twitter (although Twitter uses its own similar metadata called Twitter Cards, it can fall back on OG tags if Twitter-specific tags aren't present), and Pinterest, making it a universal standard for social media integration. Open Graph data helps define your content's title, type, image, URL, site name, and more in a way that social media websites can understand.

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Kamran Safdar

Gohighlevel Expert | Website Designer & Sales Funnels | Search Engine Optimization (SEO) Consultant
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Open Graph data is information added to a webpage's HTML to control how it looks when shared on social media. It includes details like the title, description, image, and URL. This makes shared content more appealing and clickable on platforms like Facebook and Twitter.

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Abhishek Aryan Giri

Full Stack Java Developer???? | 5 ?@HackersRank | Data Structure & Algorithm | 754+ Problems@GFG | I’m An Enthusiast, Code Lover and Life-Long Learner ??
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Open Graph is a protocol that allows web pages to become rich objects in a social graph. It enables customization of how content appears when shared on social media platforms like Facebook. Open Graph data consists of meta tags added to HTML documents, defining properties such as title, description, image, and type of content. These tags enhance the appearance and engagement of shared links by providing context-rich previews, including images, titles, and descriptions, thereby encouraging more clicks and interactions.

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Timothy Brock

Creative Director & Developer
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Open Graph is a protocol that allows a webpage to become a rich object in a social graph. For example, if you want your page to have a specific description, image, and title when shared on social media platforms like Facebook or LinkedIn, you can use Open Graph meta tags.

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3 How to create custom meta tags and Open Graph data?

In order to craft custom meta tags and Open Graph data for your web page, it is essential to first identify its main purpose, audience, and keywords. This will help you write relevant and concise meta tags and Open Graph data that match your content and goals. After that, you can use a text editor or an HTML editor to write the code in the <head> section of your HTML document. Additionally, you should test and preview how your meta tags and Open Graph data will appear on search engines and social media platforms. For this, you can make use of online tools or simulators to check the title, description, image, and URL of your web page. Finally, you should update and optimize your meta tags and Open Graph data regularly according to the performance of your site. You can leverage analytics tools or reports to measure the impact of your meta tags and Open Graph data on traffic, engagement, and conversions.

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video editor | Articles ?? | Design |
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To create custom meta tags and Open Graph data, you need to include specific HTML elements in the <head> section of your webpage. <head> <meta name="description" content="Your page description"> <meta name="keywords" content="keyword1, keyword2, keyword3"> <meta name="author" content="Your Name"> </head> Open Graph Data: <head> <meta property="og:title" content="Your Open Graph Title"> <meta property="og:description" content="Your Open Graph Description"> <meta property="og:image" content="URL to Your Image"> <meta property="og:url" content="URL of the Webpage"> </head>

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Kamran Safdar

Gohighlevel Expert | Website Designer & Sales Funnels | Search Engine Optimization (SEO) Consultant
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To create custom meta tags and Open Graph data, you add specific code to your webpage's HTML. You decide what information you want to show when your page is shared, like the title, description, image, and link. Then, you insert <meta> tags in the HTML <head> section with this information. After that, you test to make sure it looks right when shared on platforms like Facebook or Twitter. Repeat this process for each page on your site. This way, your content appears better and gets more attention when people share it.

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Rose Akintobi

| Virtual Assistant | Graphic Designer | Front-end Developer |
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To customize your meta tag, you need to write or words or terms that can quickly make users to find your website on that particular subject.

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B Rupesh

Seeking for new opportunities
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Creating custom meta tags and Open Graph (OG) data involves adding specific <meta> tags to the <head> section of your HTML documents. These tags provide search engines and social media platforms with metadata about the content of your page. Custom meta tags can include information beyond the standard meta tags, tailored to specific needs, such as tracking or identifying content in a particular way. Open Graph data, on the other hand, is specifically designed to control how URLs are presented when shared on social media platforms.

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Abhishek Aryan Giri

Full Stack Java Developer???? | 5 ?@HackersRank | Data Structure & Algorithm | 754+ Problems@GFG | I’m An Enthusiast, Code Lover and Life-Long Learner ??
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To create custom meta tags and Open Graph data: Define meta tags in the HTML head section using the <meta> element, specifying attributes like "name" and "content" for custom metadata. For Open Graph data, use meta tags with specific properties like "og:title," "og:description," and "og:image" to define content attributes. Customize the content attribute values to provide relevant information about the webpage, such as the title, description, and image URL. Ensure proper formatting and adherence to Open Graph protocol guidelines for optimal social media sharing and search engine indexing.

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4 Why are meta tags and Open Graph data important for web design?

Meta tags and Open Graph data are essential for web design as they can enhance your user experience, SEO, and social media presence. Through customizing meta tags and Open Graph data, you can provide accurate information to users and search engines, which can improve your click-through rate, reduce your bounce rate, and boost your authority. Furthermore, these tags can increase your web page's visibility on the search engine results pages, allowing you to attract more organic traffic and target your ideal audience. Lastly, they can control how your content is displayed and shared on social media platforms, helping you increase reach, engagement, referrals, brand awareness, and reputation.

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video editor | Articles ?? | Design |
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Meta tags provide information to search engines, helping them understand the content of your webpage, which can improve your search engine rankings. Open Graph data enhances the appearance of shared links on social media platforms, making them more increasing engagement.

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SAKSHI ROY

Founder VMWF || Co- Founder @Kitabwalah || Executive at MIT Finance Group || Mechanical engineer || Entrepreneur || Mitian!
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Meta tags and Open Graph data are fundamental elements of web design due to their multifaceted benefits. ? They play a crucial role in SEO by providing search engines with relevant information about a webpage, such as its title, description, and keywords. This helps search engines index the content accurately, leading to improved visibility and ranking in search results. ? Open Graph data specifically caters to social media platforms, allowing website owners to customize how their content appears when shared. Open Graph data ensures that shared links are visually appealing and engaging, ultimately increasing click-through rates and user engagement on social media platforms.

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Kamran Safdar

Gohighlevel Expert | Website Designer & Sales Funnels | Search Engine Optimization (SEO) Consultant
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Meta tags and Open Graph data are important for web design because they provide key information about a webpage when it's shared on social media or shown in search results. They help search engines understand the content and display relevant details to users. By customizing these tags, designers can improve how their website appears online, making it more appealing and accessible to visitors.

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Abhishek Aryan Giri

Full Stack Java Developer???? | 5 ?@HackersRank | Data Structure & Algorithm | 754+ Problems@GFG | I’m An Enthusiast, Code Lover and Life-Long Learner ??
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Meta tags and Open Graph data are important for web design due to several reasons: - SEO: Meta tags like "title" and "description" improve a webpage's visibility in search engine results by providing concise and relevant information. - Social media sharing: Open Graph data enhances how a webpage appears when shared on social media platforms, increasing click-through rates and engagement. - Accessibility: Meta tags help screen readers understand webpage content, improving accessibility for users with disabilities. - Consistency: Properly formatted meta tags ensure a consistent and professional appearance across different platforms and devices.

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Govind Verma

programmer | web designer | coding instructor | Frontend developer| Graphic designer
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Meta tags and Open Graph data play a critical role in web design by enhancing user experience, SEO, and social media presence. By these tags,developers can provide accurate information to both users and search engines, leading to improved click-through rates, reduced bounce rates, and increased authority in their respective niches.These tags also contribute to increased visibility on search engine results pages, allowing websites to attract more organic traffic and target their ideal audience, meta tags and Open Graph data control how content is displayed and shared on social media platforms, impacting reach, engagement, referrals, brand awareness, and reputation. By optimizing these tags, web developers can easily reach Target ?? audience

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5 Tips and best practices for meta tags and Open Graph data

Creating effective meta tags and Open Graph data for your web page requires following certain tips and best practices. Make sure you use unique and relevant meta tags and Open Graph data for each web page, as duplicating or copying them can lower your site's quality. Additionally, use descriptive and catchy meta tags and Open Graph data that capture the attention of users. Moreover, ensure that the meta tags and Open Graph data are appropriate, consistent, and match the tone of your web page. Lastly, make sure you use optimal and compatible meta tags that fit the length and format requirements of different search engines and social media platforms.

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Ajay Kusekar

CSE'25 | Ex Intern @Delicious Dabbas | Contributor @SSOC 24 | Full Stack | MERN | Frontend Developer | C++ | Video editor | Articles ?? | Design |
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Use clear descriptions for both meta tags and Open Graph data. Ensure that your meta tags accurately reflect the content of your webpage.

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Kamran Safdar

Gohighlevel Expert | Website Designer & Sales Funnels | Search Engine Optimization (SEO) Consultant
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Be clear: Use simple words to describe your webpage content. Use keywords: Add words people might search for to help them find your page. Keep it short: Don't make titles or descriptions too long. Customize for sharing: Make sure links you share on social media look good. Make each page unique: Customize info for every page. Test it: Check if everything looks right. Update regularly: Keep info current. Follow rules: Stick to the guidelines for each platform.

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B Rupesh

Seeking for new opportunities
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Optimizing meta tags and Open Graph (OG) data is crucial for improving a website's visibility, enhancing its shareability on social media, and ensuring a cohesive and attractive presentation of your content across the web. Here are several tips and best practices to keep in mind: General Meta Tags: Be Accurate and Descriptive Use Keywords Wisely Keep Within Length Guidelines Specify a Charset Use the Viewport Tag for Responsiveness Open Graph Data: Specify Essential Tags Optimize Images for Social Sharing Use og:type Appropriately Ensure URLs are Absolute Leverage og:locale for Internationalization

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Abhishek Aryan Giri

Full Stack Java Developer???? | 5 ?@HackersRank | Data Structure & Algorithm | 754+ Problems@GFG | I’m An Enthusiast, Code Lover and Life-Long Learner ??
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Tips and best practices for meta tags and Open Graph data include: - Conciseness: Keep meta tag content brief and descriptive to effectively convey the webpage's purpose. - Relevance: Ensure meta tag content accurately reflects the webpage's content to avoid misleading users and search engines. - Keywords: Incorporate relevant keywords in meta tags to improve SEO and increase visibility in search engine results. - Open Graph: Use Open Graph data to optimize how webpage content appears when shared on social media, including compelling titles, descriptions, and images. - Testing: Regularly test meta tags and Open Graph data to ensure they display correctly across different platforms and devices.

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SAKSHI ROY

Founder VMWF || Co- Founder @Kitabwalah || Executive at MIT Finance Group || Mechanical engineer || Entrepreneur || Mitian!
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Here are some tips for optimizing meta tags and Open Graph data: 1. Craft unique and descriptive titles and meta descriptions for each webpage. 2. Use relevant keywords naturally in meta tags and Open Graph data. 3. Utilize Open Graph tags to control content appearance on social media. 4. Optimize images for social sharing, ensuring relevance and quality. 5. Keep meta tags updated for accuracy and relevance. 6. Incorporate structured data markup for enhanced search results. 7. Test content appearance using validation tools for different platforms. 8. Monitor performance metrics like click-through rates and social shares. These practices help improve SEO, enhance social media visibility, and drive user engagement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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AJ Abubakar

Website Manager
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1. Stand Out with Your Brand Custom meta and Open Graph tags let you take control of how your content is displayed on social media. This ensures your brand’s unique voice and visuals shine through, making a memorable impression. 2. Catch More Clicks Create attention-grabbing titles and descriptions with your tags. A compelling preview can entice users to click through and explore more of what you offer. 3. Perfect the Display for Each Platform Different social media platforms have different requirements. Tailoring your tags for each one means your content looks great everywhere, making sure you connect with your audience effectively.

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Rasool Vahdati

Senior WordPress Deveoper | Front-End Teaching Assistant
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Harnessing HTML meta tags and Open Graph data is paramount for web designers aiming to optimize online visibility and engagement. Meta tags, discreetly placed in the <head> section, furnish vital metadata for search engines, enhancing indexing and ranking. Meanwhile, Open Graph data, including og:title and og:description, tailor content presentation on social media platforms like Facebook and Twitter. Crafting custom tags aligned with content objectives and regularly refining them ensures consistent and compelling online presence, driving meaningful interactions and brand resonance.

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How can you use HTML to create custom meta tags and Open Graph data?

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1 What are meta tags?

2 What is Open Graph data?

3 How to create custom meta tags and Open Graph data?

4 Why are meta tags and Open Graph data important for web design?

5 Tips and best practices for meta tags and Open Graph data

6 Here’s what else to consider

Web Design

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How can you use HTML to create custom meta tags and Open Graph data?

1

2

3

4

5

6

1 What are meta tags?

2 What is Open Graph data?

3 How to create custom meta tags and Open Graph data?

4 Why are meta tags and Open Graph data important for web design?

5 Tips and best practices for meta tags and Open Graph data

6 Here’s what else to consider

Web Design

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