How can you use guest blogging to attract more clients?

1 Find the right platforms

The first step to successful guest blogging is finding the right platforms to pitch your articles to. You want to look for websites or blogs that have a large and engaged audience that matches your ideal client profile, and that cover topics related to your coaching niche or specialty. For example, if you are a life coach who helps women with career transitions, you might want to guest blog on sites that focus on women's empowerment, career development, or personal growth. You can use tools like Google, BuzzSumo, or Alltop to search for relevant keywords and find popular and relevant sites in your niche.

3 Write quality content

If your pitch is accepted, you need to write quality content that delivers on your promise and meets the expectations of the platform and the audience. You want to write in a clear, engaging, and informative style, and use headings, subheadings, bullet points, and images to make your article easy to read and scan. You also want to avoid self-promotion or sales pitches in your article, and focus on providing value and solutions to your readers. However, you can include a short bio at the end of your article, where you can introduce yourself as a life coach, mention your niche or specialty, and include a call to action and a link to your website or landing page.

4 Promote your article

After your article is published, you need to promote it to your own network and audience, as well as to the platform's audience. You can share your article on your social media channels, email list, or blog, and encourage your followers to read, comment, and share it. You can also engage with the platform's audience by responding to their comments, questions, or feedback on your article, and by thanking the platform for hosting you. This will help you build rapport and trust with the readers, and increase the chances of them visiting your website or signing up for your coaching services.

5 Follow up and measure results

The final step to effective guest blogging is following up and measuring the results of your efforts. You want to track and analyze the traffic, leads, and conversions that your article generates for your website or landing page, and see how well it performs compared to your goals and expectations. You can use tools like Google Analytics, Google Search Console, or UTM parameters to monitor and measure the impact of your guest blogging. You also want to follow up with the platform that hosted you, and thank them for the opportunity, provide them with feedback, and propose future collaborations or partnerships.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?