How can you use green building certification to attract tenants or buyers?

1 What is green building certification?

Green building certification is a third-party verification that a building or a project meets certain standards of environmental quality, efficiency, and innovation. There are different types of green building certification systems, such as LEED, BREEAM, Green Star, and WELL, that focus on different aspects of sustainability, such as energy, water, materials, health, and social impact. Depending on the system, you can apply for different levels of certification, such as certified, silver, gold, or platinum, that reflect the degree of achievement.

2 Why is green building certification important?

Green building certification is important as it shows a commitment to sustainability and environmental responsibility, as well as providing a competitive edge in the real estate market. The benefits of certification are numerous, including lower operating costs due to efficient systems and renewable sources, higher occupancy and retention rates due to tenant's and buyer's appreciation of comfort and well-being, enhanced reputation and branding as a green leader, as well as increased property value and return on investment due to higher rents, sales prices, and market demand. Furthermore, green buildings can qualify for tax incentives and financing options.

4 How to market your green building certification?

Once you have obtained your green building certification, you should effectively market it to attract tenants or buyers who are interested in green properties. Utilize a variety of marketing channels and strategies, such as displaying your certification logo and plaque on your property and website, creating a green marketing brochure or flyer that highlights your property's features and benefits, sharing your green story and achievements on your social media platforms and newsletters, hosting green tours or events that showcase your property's sustainability and innovation, and engaging with your local green community and media outlets to promote your property and certification. Doing so will help you attract the right tenants or buyers for your property.

5 How to maintain and improve your green building certification?

Green building certification is not a one-time achievement, but a continuous improvement process. You should monitor and measure your property's performance and impact, and seek feedback from your tenants or buyers. You should also update and upgrade your property's systems and practices to keep up with the latest green standards and trends. You can also apply for recertification or higher levels of certification to demonstrate your ongoing commitment and leadership in sustainability.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?