How can you use Google Analytics to track TV production audience behavior online?

3 How to customize Google Analytics?

Google Analytics offers many features and options that can be customized to suit your TV production goals and needs. For example, you can create dashboards that are collections of widgets that display different metrics and dimensions in a visual way. These dashboards can be used to monitor the performance of your platforms, compare different segments, or focus on specific aspects of your audience behavior. Reports are detailed views of your data that you can access from the left menu, which can be refined with secondary dimensions, filters, and sorting options. Additionally, you can set up goals to measure how well your platforms are achieving desired outcomes and how your audience is moving along the conversion funnel. Events track interactions between your audience and content, such as clicking a button or downloading a file, while segments allow you to compare and analyze different groups of users and their behavior.

4 How to use Google Analytics for TV production?

Google Analytics can help you gain valuable insights into your TV production audience behavior online. It can answer questions such as how people find your platforms, what they do on them, who they are, and how to optimize them. The Acquisition reports show the sources, channels, and campaigns that drive traffic to your platforms. The Behavior reports reveal the content, pages, and events that your audience engages with. The Audience reports provide the demographics, interests, location, and device of your audience. And the Conversions reports show the goals, events, and ecommerce transactions that your audience completes on your platforms. By using Google Analytics data, you can enhance your production quality, marketing strategy, and audience loyalty.