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How can you use Google Ads to acquire customers more effectively?

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Google Ads is one of the most powerful tools for sales prospecting, as it allows you to reach potential customers who are actively searching for solutions that you offer. However, to use Google Ads effectively, you need to follow some best practices and avoid common pitfalls. In this article, we will show you how to use Google Ads to acquire customers more effectively, by covering the following topics:

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Brigitta Ruha

Clay Enterprise Partner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the…

1 Choose the right keywords

Keywords are the words and phrases that your prospects type into Google when they are looking for products or services like yours. Choosing the right keywords is crucial, as it determines how relevant and competitive your ads are. To choose the right keywords, you need to do some research and analysis, using tools like Google Keyword Planner, Google Trends, and Google Search Console. You should aim for keywords that have high search volume, low competition, and high commercial intent, meaning that they indicate a strong interest in buying.

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Ajay G.

Founder, CEO / CMO, Owner, Google Ads Manager, PPC, SEO / SEM, Paid, Search Engine Marketing, Advertising Agency, Web Design, Analytics, AI, Chat, Small Business Owner, Start-ups, Consultant, Non-Profits, Social Media
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Using Google Ads to acquire customers effectively involves: ?? Targeting precise keywords to match user intent ? Creating irresistible ad copy to attract clicks ?? Analyzing data continuously to refine strategy, boosting ROI by $2 for every $1 spent (Google Economic Impact).

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Brigitta Ruha

Clay Enterprise Partner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how
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1 - keywords against competitors 2 - long tail/broad for people out of market but expecting soon in-market 3 -- check if Google is part of the journey at all. Maybe there are other channels you can focus on

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Márcio Canto ??

?? Fundador da Sales Retention ??Full Stack: IA+MKT+VENDAS+CS+ GEST?O DE TRáFEGO da Teoria à Prática. ?? Estou aqui para te servir.
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Quando usamos as campanhas de google ads podemos aparecer nos buscadores com uso de palavras chaves de cauda longa para atingir um público mais qualificado. Bem como poderá criar anúncios em stream para atingir as pessoas que buscam vídeos no youtube. Tudo isso serve para trazer novas oportunidades que est?o em momento de compra.

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2 Write compelling ad copy

Ad copy is the text that appears on your ads, and it is the first thing that your prospects see when they encounter your ads. Writing compelling ad copy is essential, as it can persuade your prospects to click on your ads and visit your landing page. To create effective ad copy, you should use clear and concise language that matches your keywords and your audience's needs. Additionally, it's important to highlight your unique value proposition and benefits, not just features. Furthermore, include a clear and strong call to action that tells your prospects what to do next. Finally, you can leverage ad extensions to add more information and options to your ads, such as phone numbers, ratings, or location.

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3 Optimize your landing page

Your landing page is the web page that your prospects land on after clicking on your ads. Optimizing this page is essential, as it can have a direct impact on your prospects' conversion or bounce rate. To get the most out of your landing page, you should ensure it is fast, responsive, and easy to navigate. Additionally, the message and design should match what was promised in the ad copy and keywords. Furthermore, the page should provide clear and convincing information about your offer and value proposition. You should also include a simple and prominent form or button to capture your prospects' contact details or initiate a purchase. Finally, social proof and testimonials can build trust and credibility for your brand.

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Brigitta Ruha

Clay Enterprise Partner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how
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Track every single moment of it and view how they interact with your pages. If you generate a lot of traffic, plug inbound-led outbound sequences: proactive live chat to turn those into opportunities, retarget them and nurture them

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4 Track and measure your results

Tracking and measuring your results is essential for evaluating the performance and effectiveness of your Google Ads campaigns. Doing so can help you identify which keywords, ad groups, and ads are generating the most clicks, conversions, and revenue. It can also assist in adjusting bids, budgets, and targeting to optimize your return on investment. Moreover, tracking and measuring your results is a great way to test different variations of your ad copy and landing page to improve your conversion rate. Additionally, it can help you find and address any issues or errors that may affect your ad quality or delivery.

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5 Learn from your competitors

Studying your competitors can be beneficial, as it can provide insights and ideas for your own Google Ads campaigns. You can discover new keywords, ad copy, and landing page strategies that they are using. Additionally, you can analyze their strengths and weaknesses, as well as find gaps and opportunities in the market. It is also useful to benchmark your performance and results against theirs, so that you can set realistic and achievable goals. Furthermore, you should aim to differentiate yourself and stand out from the crowd instead of copying or mimicking their ads.

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Brigitta Ruha

Clay Enterprise Partner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how
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I think this is usually a good signal but often a pitfall as well. Companies tend to focus often too much on competitors than on themselves. Usually, competitors who are ahead are not necessarily better in terms of offering but how the company culture and team process work day-to-day business. A good example of AI. Sometimes it's not about the playbook/channel but how they use those channels and how they help, enable and motivate their teams to do so.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use Google Ads to acquire customers more effectively?

1

2

3

4

5

6

1 Choose the right keywords

2 Write compelling ad copy

3 Optimize your landing page

4 Track and measure your results

5 Learn from your competitors

6 Here’s what else to consider

Sales Prospecting

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How can you use Google Ads to acquire customers more effectively?

1

2

3

4

5

6

1 Choose the right keywords

2 Write compelling ad copy

3 Optimize your landing page

4 Track and measure your results

5 Learn from your competitors

6 Here’s what else to consider

Sales Prospecting

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