登录查看更多内容

How can you use geographic segmentation to improve your marketing?

由人工智能和领英社区提供技术支持

Geographic segmentation is a way of dividing your market based on where your customers are located. It can help you tailor your marketing strategies to different regions, countries, cities, or even neighborhoods. By understanding the geographic characteristics and preferences of your customers, you can create more relevant and effective marketing campaigns. In this article, you will learn how to use geographic segmentation to improve your marketing.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Andrew Sanderson

B2B Marketing Consultant ? Creating better Processes to "get B2B Marketing done" ? Shares Tools & Methods, automates…

1 What is geographic segmentation?

Geographic segmentation is the process of grouping your customers or prospects based on their physical location. It can be done at various levels, such as continent, country, state, city, zip code, or even climate zone. Geographic segmentation can help you identify and target different markets with different needs, behaviors, and opportunities. For example, you can segment your market by urban, suburban, or rural areas, or by coastal, mountainous, or desert regions.

添加您的观点

Andrew Sanderson

B2B Marketing Consultant ? Creating better Processes to "get B2B Marketing done" ? Shares Tools & Methods, automates Processes
举报内容
If your goal is to uncover propensity to buy, this is a second or third level characteristic. Past behaviour is far more effective as a first-rank predictor.

已翻译

赞

2 Why is geographic segmentation important?

Geographic segmentation is important because it can help you optimize your marketing mix for different locations. Marketing mix refers to the four Ps of marketing: product, price, place, and promotion. By segmenting your market geographically, you can adjust your marketing mix to suit the local conditions, preferences, and demands. For example, you can offer different products or services, set different prices, choose different distribution channels, or use different promotional methods for different geographic segments.

添加您的观点

Andrew Sanderson

B2B Marketing Consultant ? Creating better Processes to "get B2B Marketing done" ? Shares Tools & Methods, automates Processes
(已编辑)
举报内容
For single-country marketing, ZIP / NUTs code analysis will give insights for high-volume consumer work, See Tesco Clubcard, etc. For international B2B, geographic segmentation doesn't do very much in isolation: it needs to be examined in connection with language and cultural aspects.

已翻译

赞

3 How to do geographic segmentation?

To do geographic segmentation, you need to collect and analyze data on your customers or prospects based on their location. You can use various sources of data, such as customer surveys, sales records, website analytics, social media insights, or third-party databases. You can also use geographic information systems (GIS) to map and visualize your data. Once you have the data, you need to decide what level of geographic segmentation you want to use, and how to define and name your segments. For example, you can use country-level segmentation, regional segmentation, or city-level segmentation.

添加您的观点

Andrew Sanderson

B2B Marketing Consultant ? Creating better Processes to "get B2B Marketing done" ? Shares Tools & Methods, automates Processes
举报内容
This is a brainless AI spitting back words like a mynah bird. Factually correct, but no sense of priority or context. Pretty poor show, Polly.

已翻译

赞

4 How to use geographic segmentation for marketing?

When using geographic segmentation for marketing, you need to develop and implement strategies for each segment. To do so, you must consider the size and potential of each segment to estimate the number of customers or prospects and their revenue or profit. Additionally, you should analyze the level of competition in each segment and how to differentiate your offer from your rivals. Furthermore, you must set specific and measurable goals and objectives for each segment, such as increasing awareness, generating leads, or boosting sales. Finally, you should design and execute the best combination of product, price, place, and promotion for each segment based on their characteristics and preferences.

添加您的观点

5 What are the benefits of geographic segmentation?

Geographic segmentation can bring a variety of advantages to your marketing, such as improving customer satisfaction and loyalty, increasing market share and revenue, reducing costs and waste, and enhancing your brand image and reputation. By providing products and services that are tailored to the local needs of customers, you can increase their satisfaction and loyalty. Furthermore, by targeting different markets with different strategies, you can reach more customers and generate more sales. Additionally, optimizing your marketing mix for different locations can reduce the costs and waste of overproduction, overpricing, or overpromotion. Lastly, adapting your marketing to different cultures and values can help you create a positive brand image in different regions.

添加您的观点

6 What are the challenges of geographic segmentation?

Geographic segmentation can also pose some challenges to your marketing, such as requiring more resources and coordination to manage and monitor activities across different locations, increasing the complexity and risk of marketing due to potential legal, political, or environmental issues, and creating confusion and inconsistency in your brand identity and message by varying your marketing mix for different segments.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Dory Caplin

Community Outreach, Healthcare, Marketing/Sales (includes sponsorships)/Business Development/ ?Networking to Amplify Your Brand?
(已编辑)
举报内容
For this marketing topic, one cannot overlook the use of geofencing advertising. It provides great ROI because it captures your target audience based on physical location. A “virtual fence” is set up around the targeted location. One of the best advantages of this advertising is its ability to capture any smart phone ID that has its GPS locator on. An ad banner is clicked and redirects to a URL. How do the ads get to the phones ? This is achieved when they are accessing their web browsers and apps on their phone. You can control frequency of ad delivery, but the best benefit is being able to track conversions- once the target prospect enters the clients “business” (we call this the conversion zone), we know that the ad worked.

已翻译

赞

Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use geographic segmentation to improve your marketing?

1

2

3

4

5

6

7

1 What is geographic segmentation?

2 Why is geographic segmentation important?

3 How to do geographic segmentation?

4 How to use geographic segmentation for marketing?

5 What are the benefits of geographic segmentation?

6 What are the challenges of geographic segmentation?

7 Here’s what else to consider

Marketing

给文章评分

感谢您的反馈

更多Marketing相关文章

更多相关阅读内容

How can you use geographic segmentation to improve your marketing?

1

2

3

4

5

6

7

1 What is geographic segmentation?

2 Why is geographic segmentation important?

3 How to do geographic segmentation?

4 How to use geographic segmentation for marketing?

5 What are the benefits of geographic segmentation?

6 What are the challenges of geographic segmentation?

7 Here’s what else to consider

Marketing

给文章评分

感谢您的反馈

查看其他技能