How can you use gamification to increase library patron engagement?

1 Benefits of gamification

Gamification can offer many benefits for libraries and their patrons, such as increasing satisfaction and loyalty by creating fun and rewarding experiences, enhancing learning outcomes and retention by stimulating curiosity and feedback, fostering a sense of community and competition to encourage participation and collaboration, promoting library services and resources to raise awareness and interest, as well as attracting new and diverse audiences by offering different modes and levels of engagement.

2 Principles of gamification

Designing effective gamification strategies for your library requires an understanding of basic principles of gamification. You must define your goals and objectives, know your audience, choose game elements, and test and iterate. When defining goals and objectives, consider what you want to achieve, who your target patrons are, and how you will measure success. To know your audience, think about their needs, preferences, motivations, challenges and barriers, as well as how to appeal to their emotions and values. For game elements, consider the mechanics, dynamics and aesthetics that will suit your goals and audience. Finally, test and iterate by collecting feedback and data from patrons to improve and adapt the solution based on the results.

3 Examples of gamification in libraries

Libraries around the world have implemented many gamification projects, ranging from simple to complex, and from online to offline. For instance, the New York Public Library's Biblion: The Boundless Library is an interactive digital platform that allows users to explore the library's collections and stories through a gamified interface. The State Library of Queensland's Summer Reading Club is an annual program that encourages children and young adults to read books and participate in online and offline activities, such as quizzes, games, and challenges. The University of Huddersfield's Lemon Tree is a social media platform that rewards students for using the library's resources and services. Additionally, the National Library Board of Singapore's Read! Fest is a festival that celebrates reading and culture with a gamified app that enables users to collect badges, points, and prizes for attending events, completing tasks, or sharing opinions.

4 Tips for gamification in libraries

If you want to use gamification to increase library patron engagement, it’s important to align your strategy with your library’s mission and vision and make sure to communicate it clearly. Involve patrons and staff in the design and implementation of the solution, while also gathering feedback and suggestions. Incorporate a variety of game elements and formats to suit different preferences, as well as multiple ways to participate and win. Additionally, ensure that your gamification solution is simple, accessible, and user-friendly. Lastly, monitor and evaluate your solution regularly, as you may need to adjust or update it in the future.