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How can you use franchise online channels to build a community of loyal customers?

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Franchise online channels are digital platforms that allow you to communicate, promote, and sell your products or services to your target audience. They can include your website, social media, email, mobile app, or online marketplace. Franchise online channels can help you build a community of loyal customers by providing them with value, engagement, and convenience. In this article, you will learn how to use four strategies to leverage your franchise online channels and create a loyal customer base.

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Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | #Top1 Linkedin Sénégal ???? I Consultante en Stratégie Marketing &…
Lisa Linkowsky, CFC

Matchmaker for business ownership | Certified Franchise Consultant | Former TV Host, Franchise Focus | Contributor for…
Eduardo Schuler

CEO at SMART | Especialista em Growth Hacking | Treinamento & Mentoria de Vendas | Palestrante & Estratégias de…

1 Strategy 1: Create a consistent brand identity

One of the benefits of being a franchisee is that you can leverage the brand recognition and reputation of the franchisor. However, you also need to create a consistent brand identity across your online channels that reflects your unique value proposition, personality, and voice. A consistent brand identity can help you attract, retain, and delight your customers by building trust, familiarity, and loyalty. To create a consistent brand identity, you need to follow the franchisor's guidelines and standards, but also customize your online channels to suit your local market, audience, and goals.

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Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | #Top1 Linkedin Sénégal ???? I Consultante en Stratégie Marketing & Personal Branding | Ambassadrice de marque | Motivatrice | Mentor | Engagée en faveur de la jeunesse
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La création d'une communauté de clients fidèles via les canaux de franchise en ligne peut être une stratégie puissante pour renforcer l'engagement et la loyauté de la clientèle. Créez et animez des groupes ou des pages dédiées sur des plateformes sociales populaires telles que Facebook, LinkedIn, ou même sur des forums spécialisés. Ces espaces permettent aux clients de partager leurs expériences, de poser des questions et d'interagir directement avec votre franchise. Utilisez des programmes de fidélisation en ligne pour récompenser les clients fidèles. Offrez des réductions, des avantages exclusifs, des contenus exclusifs, ou organisez des événements spéciaux réservés aux membres

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Lisa Linkowsky, CFC

Matchmaker for business ownership | Certified Franchise Consultant | Former TV Host, Franchise Focus | Contributor for FranchiseWire | Public Speaker I Networker | Connector | Mentor | Community Advocate I Board Member
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Consistency is key! You chose to purchase a franchise because it had a built in brand already available to you so take full advantage of it. Post regularly and if you do not have that capability then farm it out to an intern or a college student that understands how to make social media work. Make yourself known in the community by being a great stakeholder and post it accordingly. Could be a food drive, donation to a PTA function, helping out a local family in need or all of the above.

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Eduardo Schuler

CEO at SMART | Especialista em Growth Hacking | Treinamento & Mentoria de Vendas | Palestrante & Estratégias de negócio.
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Ser franqueado oferece o privilégio de usar uma marca já estabelecida, mas é vital criar uma identidade própria nos canais digitais, respeitando a voz e os valores da marca. Isso fortalece a confian?a e a lealdade do cliente, ao mesmo tempo que permite ajustes para atender às especificidades do mercado local. Seguir as diretrizes da franquia, mantendo uma personaliza??o que ressoe com o público-alvo, é chave para o sucesso de uma franquia no ambiente online.

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2 Strategy 2: Provide valuable content

Another way to use your franchise online channels to build a community of loyal customers is to provide valuable content that educates, entertains, or inspires them. Valuable content can help you showcase your expertise, solve your customers' problems, or spark their interest. It can also help you generate traffic, leads, and conversions, as well as increase your brand awareness and authority. To provide valuable content, you need to understand your customers' needs, preferences, and pain points, and create content that matches their intent and stage in the buyer's journey. You also need to optimize your content for SEO, readability, and shareability.

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Eduardo Schuler

CEO at SMART | Especialista em Growth Hacking | Treinamento & Mentoria de Vendas | Palestrante & Estratégias de negócio.
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Sempre tenha em mente que utilizar canais online para oferecer conteúdo de qualidade é essencial para engajar e fidelizar clientes. Ao criar materiais que educam, entretêm ou inspiram, você n?o só demonstra expertise, mas também contribui para resolver problemas dos clientes, atraindo tráfego e gerando leads. Compreender a jornada do cliente e seus desafios é crucial para produzir conteúdo relevante que favore?a o SEO e incentive o compartilhamento, fortalecendo a autoridade da marca e facilitando a constru??o de uma comunidade engajada.

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3 Strategy 3: Encourage engagement and feedback

A third way to use your franchise online channels to build a community of loyal customers is to encourage engagement and feedback. Engagement and feedback can help you interact with your customers, build relationships, and foster loyalty. They can also help you collect valuable insights, improve your products or services, and increase your customer satisfaction and retention. To encourage engagement and feedback, you need to use various methods and tools, such as social media posts, polls, surveys, reviews, testimonials, or live chat. You also need to respond to your customers' comments, questions, or complaints promptly and politely.

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Eduardo Schuler

CEO at SMART | Especialista em Growth Hacking | Treinamento & Mentoria de Vendas | Palestrante & Estratégias de negócio.
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Essa prática é muito bem vinda para todos os segmentos! Incentivar o engajamento e o feedback nos canais online da franquia é essencial para construir relacionamentos sólidos e promover a fideliza??o dos clientes. Além de fortalecer a intera??o com o público, essas práticas permitem coletar insights valiosos, aprimorar produtos e servi?os e elevar a satisfa??o e reten??o dos clientes. Utilizando métodos como redes sociais, enquetes, pesquisas e avalia??es, e respondendo prontamente e de forma educada aos comentários e questionamentos dos clientes, é possível promover uma comunica??o eficaz e construir uma comunidade engajada e fiel.

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4 Strategy 4: Offer convenience and incentives

A fourth way to use your franchise online channels to build a community of loyal customers is to offer convenience and incentives. Convenience and incentives can help you make your customers' lives easier, save them time and money, and reward them for their loyalty. They can also help you increase your sales, referrals, and repeat purchases, as well as differentiate yourself from your competitors. To offer convenience and incentives, you need to use various features and programs, such as online ordering, delivery, pickup, payment, loyalty cards, coupons, discounts, or freebies. You also need to communicate your convenience and incentives clearly and frequently to your customers.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Eduardo Schuler

CEO at SMART | Especialista em Growth Hacking | Treinamento & Mentoria de Vendas | Palestrante & Estratégias de negócio.
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Refor?o pela minha experiência! Saia do comum, n?o se prenda apenas as estratégias mais conhecidas. Aplique solu??es que deram certo em outros negócios, isso pode trazer resultados exponenciais para sua franquia!

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How can you use franchise online channels to build a community of loyal customers?

1

2

3

4

5

1 Strategy 1: Create a consistent brand identity

2 Strategy 2: Provide valuable content

3 Strategy 3: Encourage engagement and feedback

4 Strategy 4: Offer convenience and incentives

5 Here’s what else to consider

Retail Marketing

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How can you use franchise online channels to build a community of loyal customers?

1

2

3

4

5

1 Strategy 1: Create a consistent brand identity

2 Strategy 2: Provide valuable content

3 Strategy 3: Encourage engagement and feedback

4 Strategy 4: Offer convenience and incentives

5 Here’s what else to consider

Retail Marketing

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