How can you use a framework to create a brand voice?

1 What is a brand voice framework?

A brand voice framework is a tool that helps you articulate and align your brand voice with your brand strategy and goals. It usually consists of four elements: brand attributes, brand voice characteristics, brand voice examples, and brand voice guidelines. Brand attributes are the core qualities that define your brand's personality and identity. Brand voice characteristics are the adjectives that describe how your brand sounds and communicates. Brand voice examples are the specific phrases, words, or sentences that illustrate your brand voice in action. Brand voice guidelines are the rules and tips that help you apply your brand voice consistently and effectively.

2 Why do you need a brand voice framework?

A brand voice framework can benefit your brand development in several ways. First, it can help you create a distinctive and memorable brand voice that sets you apart from your competitors and connects with your target audience. Second, it can help you maintain a consistent and coherent brand voice across all your touchpoints and channels, which can enhance your brand recognition and trust. Third, it can help you align your brand voice with your brand strategy and goals, which can support your brand positioning and messaging.

3 How to create a brand voice framework?

Creating a brand voice framework is a collaborative and creative process that requires research, analysis, and iteration. To start, conduct a brand audit to review existing assets and evaluate how they reflect your brand's personality and identity. Additionally, analyze content and communication styles to identify any gaps or inconsistencies in your brand voice. Then, research your audience to understand their needs, preferences, challenges, and motivations. Use surveys, interviews, focus groups, or social media listening to gather insights from your audience. Based on this research, define three to five words that best describe your brand's personality and identity. For each of these words, choose one or two adjectives that describe how your brand sounds and communicates. Also provide examples of how your brand voice sounds in different contexts and formats. Finally, create a document summarizing the framework with rules and tips on how to use it consistently and effectively. You can use a brand voice chart or wheel to help you choose the right adjectives for your brand voice as well as a brand voice generator or template for creating the guidelines.

4 How to use a brand voice framework?

Once you have crafted your brand voice framework, you can use it as a reference and a guide for your content creation and communication strategies. For instance, share the framework with team members who are involved in creating or delivering content and messages for your brand. Explain the purpose and the elements of your brand voice framework, and provide examples and feedback on how to use it correctly and consistently. Additionally, audit your existing content to ensure it aligns with your brand voice framework. Identify any content that needs to be revised, updated, or deleted to match your brand voice. Utilize a brand voice analyzer or a brand voice checklist to help you audit your content. Furthermore, use your brand voice framework as a starting point and a checklist for creating new content for your brand. Whether you are writing a blog post, a newsletter, a social media post, or any other type of content, make sure it reflects your brand voice characteristics and follows your brand voice guidelines. Lastly, monitor and measure the impact of your brand voice on your brand development goals. You can use metrics such as brand awareness, brand loyalty, brand advocacy, customer satisfaction, conversion rates, etc., to evaluate your results. You can also collect feedback from your audience and stakeholders on how they perceive and respond to your brand voice. In conclusion, creating a brand voice framework can help you develop a strong and consistent brand voice that supports your brand development goals.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?