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How can you use foot-in-the-door technique to influence your audience?

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If you want to persuade your audience to take action, agree with your ideas, or change their behavior, you need to know how to use the foot-in-the-door technique. This is a psychological principle that can help you influence people by starting with small requests and building up to bigger ones. In this article, you will learn what the foot-in-the-door technique is, how it works, why it is effective, and how you can apply it to your motivational speaking.

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Tapasi Saha

LinkedIn Top Coaching & Mentoring Voice, Founder- LeadsBYDesign, I help you grow 1% daily by mastering your Mindset…
María Lázaro ávila

Transformación tecnológica, educación digital y social media. Directora de Desarrollo y Marketing en Adigital

1 What is the foot-in-the-door technique?

The foot-in-the-door technique is a method of persuasion that involves asking your audience to comply with a small, easy, or harmless request first, and then following up with a larger, more difficult, or more important request later. The idea is that once people agree to the first request, they are more likely to agree to the second one, because they want to be consistent with their previous behavior, or because they feel more positive or trusting towards you.

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Tapasi Saha

LinkedIn Top Coaching & Mentoring Voice, Founder- LeadsBYDesign, I help you grow 1% daily by mastering your Mindset thus Performance, LEADurSHIP Growth Coach, NLP Practioner, Corporate Trainer, Soft Skills, Guest Speaker
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This method sets the right environment to follow what is asked. In any motivational speech we tend to cater to the pain point of the client and that’s where the audience needs to break the pattern in which they function/work. Once taken action by the audience they experience the power of breaking their own pre conceived mindset and how it gives better result Experiencing anything by them will always have more power to bring the change compared to the traditional way of listening and implementing and improving.

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will W.

--Transformational Speaker- Priest- Sports- Tech
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The foot in the door legend is known and desired by everyone, the ability to capitalize on it is where people fall over board. They will sometimes ask what do shall i do now? I like to open up the audience with a why? Here's why you ask many times people will say they want, but have no idea why they do. And in order to have the why you must know the answer, so i don't normally ask for audience participation because my message is going to be direct i only need their attention, the participation happens because of it. If I'm asking you participation questions i'm selling not delivering you will listen if i'm offering a solution within the message.

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2 How does it work?

The foot-in-the-door technique works by exploiting two psychological factors: consistency and reciprocity. Consistency means that people want to act in ways that are aligned with their self-image, values, and beliefs. Reciprocity means that people want to return favors or kindnesses that they receive from others. When you ask your audience to do something small for you, such as signing a petition, filling out a survey, or raising their hand, you are creating a sense of consistency and reciprocity. They feel like they have already committed to your cause, or that they owe you something for your attention or generosity. This makes them more likely to say yes to your bigger request, such as buying your product, joining your program, or donating to your charity.

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3 Why is it effective?

The foot-in-the-door technique is effective because it bypasses the natural resistance or skepticism that people have when they are faced with a large or unfamiliar request. By starting with something small and easy, you are reducing the perceived cost and risk of complying with you. You are also building rapport and trust with your audience, by showing them that you are not pushy or aggressive, but rather respectful and reasonable. You are also giving them a chance to experience the benefits or value of your offer, by letting them sample it or test it before they commit to it.

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4 How can you apply it to your motivational speaking?

The foot-in-the-door technique can help you to be a successful motivational speaker. To apply this technique, first identify your main goal and break it down into smaller sub-goals. Then, craft small and large requests that are easy, relevant, and attractive. Sequence the requests to create a logical progression, and then deliver them in a clear, confident, and compelling way. By using the foot-in-the-door technique, you can increase your chances of influencing your audience and achieving your goals. Moreover, it can help you to create a positive impression on your listeners by showing them that you care about their needs.

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María Lázaro ávila

Transformación tecnológica, educación digital y social media. Directora de Desarrollo y Marketing en Adigital
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La técnica del pie en la puerta ha sido estudiado y validado por diversos investigadores como Freedman y Fraser (1966), Snyder y Cunningham (1975), Lamberth, (1986), Burger y Guadagno (2003), entre otros. Funciona por la tendencia que tienen las personas a sentirse involucradas en algo una vez que se ha producido algún tipo de interacción con alguien. Pero aunque en acciones de marketing o como estrategia de persuasión puede tener éxito, considero que es arriesgado abusar de ella y sobre todo emplearlo con "táctica" habitual para influir en la audiencia y en las personas.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use foot-in-the-door technique to influence your audience?

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5

1 What is the foot-in-the-door technique?

2 How does it work?

3 Why is it effective?

4 How can you apply it to your motivational speaking?

5 Here’s what else to consider

Motivational Speaking

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How can you use foot-in-the-door technique to influence your audience?

1

2

3

4

5

1 What is the foot-in-the-door technique?

2 How does it work?

3 Why is it effective?

4 How can you apply it to your motivational speaking?

5 Here’s what else to consider

Motivational Speaking

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