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How can you use food service quality standards to stand out from competitors?

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In the competitive food and beverage industry, quality is not only a requirement, but also a key differentiator. Customers expect high standards of food safety, hygiene, presentation, taste, and service, and they are quick to share their feedback online. How can you use food service quality standards to stand out from competitors and attract loyal customers? Here are some tips to help you achieve excellence in your food service operations.

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Cris LaNiese Smith

Restaurant Technology
Alex Munford

Father of 5 | Husband | Restaurant Manager | Hospitality Coach | Aspiring Podcaster | Daily Writer | Newsletter Creator…
Umair Raees

Food Safety Quality Professional with experience in manufacturing environments in Meat, Beverage, Dairy, Snacks &…

1 Define your quality goals

Before you can implement quality standards, you need to define what quality means for your business. What are your core values, vision, and mission? What are your customer segments, needs, and preferences? What are your unique selling points and competitive advantages? Based on these factors, you can set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your food service quality. For example, you might aim to reduce food waste, improve customer satisfaction, or increase repeat visits.

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2 Follow industry standards and regulations

Food service quality is not only a matter of customer perception, but also of legal compliance. You need to follow the industry standards and regulations that apply to your type of food service, such as restaurants, catering, hotels, or cafeterias. These may include food safety, hygiene, sanitation, labeling, allergens, nutrition, and waste management. You can use tools such as checklists, audits, and certifications to ensure that you meet the minimum requirements and avoid fines, lawsuits, or closures.

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3 Train and motivate your staff

Your staff are the backbone of your food service quality. They are responsible for preparing, serving, and handling food, as well as interacting with customers and resolving issues. Therefore, you need to train and motivate them to perform their tasks efficiently, effectively, and consistently. You can use methods such as orientation, on-the-job training, coaching, feedback, recognition, and rewards to enhance their skills, knowledge, and attitude. You can also involve them in quality improvement initiatives, such as brainstorming, problem-solving, and suggestion schemes.

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Alex Munford

Father of 5 | Husband | Restaurant Manager | Hospitality Coach | Aspiring Podcaster | Daily Writer | Newsletter Creator | WHY Hospitality Co-founder & creative lead | WHY Leadership author
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This section here is the key. In my experience - a strong team of well trained, well drilled, pro-active, happy staff makes all the difference. So often these days we are told to cut and then cut harder. But the restaurants still going strong are those who treat staff training as an investment and not a cost. What's it worth to your restaurant to have the best team in town? Not what does it cost you, but what is it worth? And then ask, what would it cost you not to have them? A culture of positive reinforcement, support, open communication and collaboration is crucial to success in the industry. Recognise and celebrate the wins, no matter how small and tackle everyday/situation with a WIN or LEARN mindset.

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4 Monitor and measure your quality performance

To ensure that you are meeting your quality goals and exceeding customer expectations, you need to monitor and measure your quality performance regularly. You can use quantitative and qualitative indicators, such as sales, costs, profits, customer satisfaction, retention, loyalty, reviews, ratings, complaints, and compliments. You can also use tools such as surveys, mystery shoppers, focus groups, and online analytics to collect and analyze customer feedback. By tracking and evaluating your quality performance, you can identify your strengths, weaknesses, opportunities, and threats.

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5 Implement quality improvement actions

Based on your quality performance results, you can implement quality improvement actions to address any gaps, issues, or challenges that you face. You can use techniques such as benchmarking, best practices, innovation, and continuous improvement to enhance your food service quality standards. You can also use methods such as plan-do-check-act (PDCA), six sigma, or lean to manage your quality improvement projects. By implementing quality improvement actions, you can increase your productivity, efficiency, and profitability.

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6 Communicate your quality standards to customers

Finally, you need to communicate your quality standards to customers, so that they can appreciate your efforts and value your offerings. You can use strategies such as branding, marketing, advertising, and social media to showcase your quality achievements, certifications, awards, and testimonials. You can also use tactics such as menus, signage, packaging, and displays to highlight your quality features, benefits, and guarantees. By communicating your quality standards to customers, you can build your reputation, credibility, and trust.

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Cris LaNiese Smith

Restaurant Technology
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Elevating your establishment goes beyond what's on the plate, it's about setting the stage for an exceptional dining experience. Communicating your quality standards is a powerful transparent way to differentiate yourself in a crowded market. Embrace the uniqueness of your culinary journey and share the story behind your sourcing, preparation techniques, and commitment to excellence. In a world inundated with dining options, showcasing your food service quality standards becomes the beacon that guides discerning customers to your unparalleled dining oasis.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Umair Raees

Food Safety Quality Professional with experience in manufacturing environments in Meat, Beverage, Dairy, Snacks & High-risk food industries.
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Food service standards can be used as an in-house USP, Unique selling proposition, train the Team on those standards so there should be zero tolerance in production quality & persistent results achieved each time.

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How can you use food service quality standards to stand out from competitors?

1

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3

4

5

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7

1 Define your quality goals

2 Follow industry standards and regulations

3 Train and motivate your staff

4 Monitor and measure your quality performance

5 Implement quality improvement actions

6 Communicate your quality standards to customers

7 Here’s what else to consider

Food & Beverage Operations

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How can you use food service quality standards to stand out from competitors?

1

2

3

4

5

6

7

1 Define your quality goals

2 Follow industry standards and regulations

3 Train and motivate your staff

4 Monitor and measure your quality performance

5 Implement quality improvement actions

6 Communicate your quality standards to customers

7 Here’s what else to consider

Food & Beverage Operations

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