How can you use film festival partnerships to increase your customer base?

2 Prepare your materials

Once you have selected the festivals that you want to partner with, you need to prepare your materials to submit and pitch your film. This includes your film itself, your press kit, your trailer, your poster, and your website. Your film should be polished, engaging, and original. Your press kit should contain your synopsis, director's statement, biography, filmography, production notes, stills, and contact information. Your trailer should be catchy, concise, and compelling. Your poster should be eye-catching, professional, and memorable. Your website should be user-friendly, informative, and attractive.

3 Network and promote

After you have submitted your film and secured your festival partnership, you need to network and promote your film before, during, and after the festival. This means reaching out to the festival organizers, programmers, jurors, and sponsors. This means creating and sharing social media posts, blog articles, newsletters, and podcasts. This means attending and participating in panels, workshops, Q&A sessions, and parties. This means connecting with other filmmakers, critics, journalists, and influencers. This means collecting and showcasing testimonials, reviews, and feedback.

4 Follow up and follow through

The last step to use your film festival partnerships to increase your customer base is to follow up and follow through with your contacts and leads. This means sending thank-you notes, emails, and messages to the people who supported, praised, or expressed interest in your film. This means updating your website, portfolio, and resume with your festival achievements and accolades. This means seeking and pursuing distribution opportunities, sales agents, and investors. This means planning and executing your next project or campaign.

Film festival partnerships can be a powerful tool to boost your visibility, credibility, and profitability in the film industry. By choosing the right festivals, preparing your materials, networking and promoting your film, and following up and following through with your contacts and leads, you can use film festival partnerships to increase your customer base.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?