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How can you use film festival awards to promote your independent film?

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You've made your independent film and you're proud of it. But how do you get it seen by the right audience and attract potential distributors, investors, or collaborators? One way is to submit it to film festivals and compete for awards. Film festival awards can boost your film's visibility, credibility, and appeal, but they also require careful planning, strategy, and promotion. In this article, we'll show you how you can use film festival awards to promote your independent film and achieve your goals.

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Diana García Méndez

Film buyer I Content Acquisitions I Film distribution I Design thinking

1 Choose the right festivals

Not all film festivals are created equal. Some are more prestigious, influential, and competitive than others. Some are more suitable for your genre, style, and message than others. Some are more accessible, affordable, and supportive than others. You need to do your research and find out which festivals match your film's profile, target audience, and objectives. You also need to consider the submission deadlines, fees, rules, and requirements of each festival. Don't waste your time and money on festivals that are irrelevant, unrealistic, or unprofessional.

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Diana García Méndez

Film buyer I Content Acquisitions I Film distribution I Design thinking
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The International Association of Film Producers or FIAPF, which is a regulator of Film Festivals and divides them into different categories: -Competitive Feature Film Festivals -Competitive Specialised Feature Film Festivals -Non-Competitive Feature Film Festivals -Documentary and Short Film Festivals The Role of FIAPS is to regulate festivals to facilitate the work of producers, distributors and sales agents, in addition to supporting them to achieve high quality standards. The most important Competitive Feature Film Festivals worldwide are: Cannes Film Festival, Venice Film Festival, Berlin Film Festival, San Sebastian Film Festival, among others. These festivals alternatively have a market for the commercialization of films.

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2 Prepare your materials

Once you've selected the festivals you want to apply to, you need to prepare your materials. These include your film, of course, but also your press kit, trailer, poster, synopsis, logline, bio, and any other documents or media that showcase your film and yourself. Your materials should be clear, concise, and compelling, as well as consistent with your film's tone, theme, and identity. You should also follow the specific guidelines and formats of each festival, and check the quality and compatibility of your files before sending them.

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Diana García Méndez

Film buyer I Content Acquisitions I Film distribution I Design thinking
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Please consider the following materials for any festival: 1. Master 2.Trailer 3.Dialogue List 4. English subtitles 5. Music Cue Sheet 6.Stills 7. Key Art (Poster) 8.Press Kit or Electronic Press Kit (EPK) 9.M&E Tracks 10. Screening link or screener 11.Chain of title

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Margarete S.

Film Professional | Graduate in Film and Contemporary Audiovisual Media M.A. (Hons.) | Graduate in Communication Science (B.Sc.)
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Most festivals require you to submit the film through a platform where you fill in information like title, production country, duration, producers, etc. For submissions, you often only need an online screening link and have to send marketing material and a high-resolution file after selection. In addition, it helps to send a personal email to programmers to introduce your film. Being concise and including a visual cue like a poster helps the recognizability. If you have a submission code, state it, so the recipient has a reference to the official submission.

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3 Promote your participation

After you've submitted your film, you need to promote your participation. You want to generate buzz, interest, and anticipation for your film among the festival organizers, jurors, critics, industry professionals, and audiences. You can use social media, email, websites, blogs, podcasts, newsletters, or any other platforms or channels that reach your target market. You should also network with other filmmakers, media outlets, and influencers who can help spread the word or provide feedback. You should also monitor and respond to any comments, reviews, or questions about your film.

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Margarete S.

Film Professional | Graduate in Film and Contemporary Audiovisual Media M.A. (Hons.) | Graduate in Communication Science (B.Sc.)
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If your film is selected and you confirm the invitation, you are allowed to promote its participation at the specific festival. Please pay attention to the festival's press holdback.

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4 Attend the festival

If your film is selected for a festival, you should try to attend it if possible. This is a great opportunity to present your film in person, interact with the festival community, and make a lasting impression. You should prepare for the screening, Q&A session, panel discussion, or any other event that involves your film. You should also attend other films, workshops, parties, or meetings that can enrich your experience and expand your network. You should also collect and document any feedback, reactions, or contacts that you get from the festival.

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5 Leverage your awards

If your film wins an award at a festival, you should leverage it to promote your film further. You should announce and celebrate your achievement on your promotional platforms, and update your materials with the award logo or mention. You should also use the award as a selling point to pitch your film to other festivals, distributors, investors, or collaborators. You should also thank and acknowledge the festival, the jury, and anyone else who supported your film. You should also keep track of any media coverage, reviews, or invitations that result from your award.

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Nicolas BAUCHE

Responsable marketing digital | communication et marketing | responsable digital | Online Campaign Manager
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A festival is a concentration of several targets: B-to-B (producers, distributors, etc.), influencers (the press, influencers) and the public (tickets are often sold to the local audience). For B-to-B and influencers, an award is a mark of quality. Be realistic about its reach: outside of A-class festivals (Cannes, Berlin, etc), an award has no staying power. You can also reach an "expert" audience through the press and labelling (a must-see film). For the local B-to-C audience (your wider public), use social networks to see engagement and, above all, comments to understand the emotional impact of the film.

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6 Plan your next steps

Finally, you should plan your next steps for your film and yourself. You should evaluate your film's performance , feedback, and impact at the festivals, and decide what you want to do with it. You may want to pursue more festivals, seek distribution, release it online, or move on to another project. You should also reflect on your learning, growth, and achievements as a filmmaker, and identify your strengths, weaknesses, opportunities, and challenges. You should also follow up with any contacts, leads, or offers that you made or received at the festivals, and maintain your relationships.

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Margarete S.

Film Professional | Graduate in Film and Contemporary Audiovisual Media M.A. (Hons.) | Graduate in Communication Science (B.Sc.)
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Do not make the mistake of putting all your hopes on one festival. Submit to multiple festivals at the same time. If you receive an invitation or have confirmed participation at a high-valued film festival, use this information for a decision at other festivals. This can help to promote your film. And in case you receive a rejection, you have the chance for another festival to select your project.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Diana García Méndez

Film buyer I Content Acquisitions I Film distribution I Design thinking
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Please consider the difference between Film Festivals and Film Markets. A Film Festival is open to the public, usually organized around screenings and awards, dedicated to introduce films of a certain style to an audience and also attended by distributor executives looking for product and by journalists. A market is a tradeshow for conducting business that is closed to the general public, may or may not be associated with a film festival, organized to attract international sales agents and buyers in a convention-type environment, to encourage closure. of business by territory.

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How can you use film festival awards to promote your independent film?

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1 Choose the right festivals

2 Prepare your materials

3 Promote your participation

4 Attend the festival

5 Leverage your awards

6 Plan your next steps

7 Here’s what else to consider

Film Industry

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