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How can you use events and workshops to expand your network in commercial photography?

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Networking is a crucial skill for any commercial photographer who wants to grow their client base, find new opportunities, and learn from their peers. But how can you build meaningful connections in a competitive and crowded industry? One of the best ways is to attend events and workshops that are relevant to your niche, interests, and goals. Here are some tips on how to use these platforms to expand your network in commercial photography.

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1 Choose the right events and workshops

Not all events and workshops are created equal. Some may be too general, too expensive, or too far away from your location. To make the most of your time and money, you need to do some research and select the ones that suit your needs and preferences. Look for events and workshops that are organized by reputable associations, magazines, or agencies, that cover topics that you are interested in or want to improve on, and that attract speakers and attendees who are influential or potential collaborators in your field.

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Alain LE COZ

Photographe Portraitiste et Corporate | Créateur de Portraits Authentiques et Impactants pour LinkedIn | Inspirez Confiance et Sympathie
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Ne pas oublier les réseaux professionnels qui organisent des réunions récurentes qui permettent de se présenter et d'échanger entre professionnels.

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Felipe Sangiorgi

Fotógrafo profesional | Director en FW Studio Plus | Embajador de Apoyo a la Felicidad y Secretario/Tesorero de BNI éxito, Perú
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Elige eventos y talleres en los pueden asistir eventuales clientes y sobre todo conectores con el perfil de los clientes que buscas. Por ejemplo, si te dedicas a hacer retratos corporativo para linkedin, asiste a eventos y talleres orientados al sector empresarial, así te acercará a abogados, contadores, administradores, economistas, etc... Si haces bodas, elige eventos que te puedan poner en contacto con wedding planner, catering, florerías, salones de festejos, imprentas de book fotográficos, etc... Asistir a un taller de fotografía te pone en contacto con otros fotógrafos, lo cual no es malo pero con ellos no amplías ni consolidas una verdadera red de contactos ya que otros fotógrafos son competencia, no clientes.

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WASSWA JAMES

Creative Director at Jameswasswa Photography
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Prepare an elevator pitch that summarizes who you are, what you do, and what you offer. You can use this pitch to introduce yourself to new contacts and spark their interest in your work.

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2 Prepare yourself before you go

Once you have decided which events and workshops to attend, you need to prepare yourself to make a good impression and a lasting impact. This means having a clear goal, a professional portfolio, and a confident pitch. Your goal should be specific and realistic, such as meeting a certain number of contacts, finding a mentor, or getting feedback on your work. Your portfolio should showcase your best and most recent work, preferably tailored to the theme or audience of the event or workshop. Your pitch should be concise and compelling, highlighting your value proposition, your unique style, and your availability.

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Aleksandra Dyna?

Fotógrafa Global Corporativa y de Eventos ?? 140 rese?as 5?? en Google I Speaker I No comprometas tu evento con una mala fotografía.
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The first thing you should do is choose what type of event will be useful to you and where you can find clients or collaborators for your niche. Choose workshops or events that are directly related to you and your work. Before you go, you can prepare a short speech that explains your experience and what you offer. Bring business cards in case someone asks for them. Attend networking sessions scheduled at events. If there are some practical or group workshops, participate and don't be afraid to express your opinion and collaborate with others. Stay in touch with people after the event. If you plan to participate in the same event next year, you can apply to be a speaker and in this way you position yourself as an expert in your niche.

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3 Be proactive and engaging during the event or workshop

The key to successful networking is to be proactive and engaging, not passive and shy. This means approaching people who you want to talk to, introducing yourself and your work, asking questions and listening attentively, exchanging contact details and following up promptly. It also means participating actively in the event or workshop, joining discussions, sharing your opinions and insights, giving and receiving feedback, and offering help or referrals. By doing so, you will demonstrate your professionalism, your enthusiasm, and your personality, and build rapport and trust with your potential contacts.

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Claudiane Carvalho

Analista de Marketing Digital do Sistema Verdes Mares| Artista Visual
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N?o tenha medo de se conectar com profissionais com nichos diferentes do seu. A troca de experiências e diferentes vivências v?o agregar no seu processo de cria??o, e a ajuda a construir sua autoridade no mercado. P.S.: Mantenha consigo um caderno para anotar os principais insights durante as oficinas e momentos de networking.

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4 Follow up and stay in touch after the event or workshop

Networking does not end when the event or workshop is over. In fact, the most important part is to follow up and stay in touch with the people you met and want to keep in contact with. This means sending a personalized email or message within 24 hours of meeting them, thanking them for their time and conversation, reminding them of your work and your goal, and suggesting a next step or a way to collaborate. It also means maintaining regular communication with them, updating them on your progress and achievements, sharing relevant resources and opportunities, and asking for feedback or advice.

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5 Expand your network online and offline

Finally, you can use events and workshops as a springboard to expand your network online and offline. Online, you can join social media groups, forums, or platforms that are related to the event or workshop, where you can connect with more people who share your interests and goals, and showcase your work and expertise. Offline, you can attend more events and workshops, either in person or virtually, that are aligned with your niche, interests, and goals, and leverage your existing contacts to get introductions or recommendations to new ones.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use events and workshops to expand your network in commercial photography?

1

2

3

4

5

6

1 Choose the right events and workshops

2 Prepare yourself before you go

3 Be proactive and engaging during the event or workshop

4 Follow up and stay in touch after the event or workshop

5 Expand your network online and offline

6 Here’s what else to consider

Photography

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How can you use events and workshops to expand your network in commercial photography?

1

2

3

4

5

6

1 Choose the right events and workshops

2 Prepare yourself before you go

3 Be proactive and engaging during the event or workshop

4 Follow up and stay in touch after the event or workshop

5 Expand your network online and offline

6 Here’s what else to consider

Photography

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