How can you use events and conferences to promote your leadership development coaching services?

3 Engage with the audience

Engaging with the audience before, during, and after the event is a crucial third step for creating awareness, interest, and trust among your prospects and establishing yourself as a thought leader and problem solver. You can do this by sharing valuable content related to the event theme, topics, or speakers on social media, blogs, podcasts, or newsletters. Ask or answer questions on the event platform, app, or hashtag and join relevant discussions or groups. Offer free consultations, assessments, or resources to attendees who sign up for your email list or follow you on social media. Introduce yourself to speakers, organizers, sponsors, and other influencers and express your appreciation, feedback, or insights. Participate in sessions, workshops, panels, or networking activities and ask or answer questions, share your opinions, or offer your support. Finally, follow up with the contacts you made at the event by sending them personalized messages, referrals, testimonials, or invitations to connect further.

4 Showcase your expertise

The fourth step for a leadership development coach to demonstrate their authority, credibility, and value is to showcase their expertise. This can be done by applying or pitching to speak at events and conferences that fit their niche, goals, and target audience. They should prepare a captivating presentation that offers actionable insights, tips, or solutions. Additionally, they can join or create a panel of experts to discuss a relevant topic in the field and share their perspectives, experiences, or best practices. Moderating or facilitating a session, workshop, roundtable, or Q&A can also engage the audience and stimulate dialogue. Finally, sponsoring or exhibiting at the event and offering services, products, or programs to the attendees with incentives is another way to demonstrate expertise.

5 Measure your results

The fifth step in your event and conference marketing strategy is to measure your results and evaluate the effectiveness and return on investment. Track and analyze the data and feedback you collect from the event to see how it aligns with your objectives, expectations, and benchmarks. Use tools such as Google Analytics, email marketing software, social media analytics, surveys, or testimonials to measure website traffic, email list growth, social media engagement, lead generation, conversion rate, or customer satisfaction. Compare your results with previous performance, competitors, or industry standards to identify strengths, weaknesses, opportunities, or threats. Review your results with your team or peers to solicit feedback, suggestions, or recommendations. Celebrate successes, acknowledge challenges, and learn from mistakes to apply lessons learned to improve future events and conferences.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?