登录查看更多内容

How can you use event partnerships to attract new audiences?

由人工智能和领英社区提供技术支持

If you want to reach new and diverse audiences for your events, you might want to consider partnering with other organizations, influencers, or media outlets that share your vision and values. Event partnerships can help you create more value, exposure, and engagement for your attendees, sponsors, and partners. In this article, we will show you how to use event partnerships to attract new audiences, and what benefits and challenges you might encounter along the way.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement…
Regina Asamoah

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant |…
Johanna McDaniel

FOUNDER | Frisco Women & Local Women LLC

1 Identify your goals and audience

Before you start looking for potential partners, you need to have a clear idea of what you want to achieve and who you want to target with your event. Think about your event's purpose, theme, format, and budget, and how they align with your brand and mission. Then, research your ideal audience segments, their needs, preferences, and behaviors, and how they consume and share information. This will help you define your value proposition and your marketing strategy.

添加您的观点

Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement Specialist | Content Strategist | Ex-CII |
举报内容
Collaborate with companies and influencers who share your target demographic but aren't direct competitors. This synergy expands your reach, introducing your event to their followers. Utilize cross-promotion, where partners advertise the event through their channels—social media, email newsletters, and websites. Offer exclusive content or experiences for audiences coming from partner channels to encourage their engagement. Additionally, engaging with local businesses or community organizations can tap into regional audiences, enhancing local interest and attendance. Such partnerships not only broaden your audience but also add value to your event, making it more appealing to a wider demographic.

已翻译

赞
Johanna McDaniel

FOUNDER | Frisco Women & Local Women LLC
举报内容
Using partnerships to expand your audience is a great way to plan for your existing audience and an audience that may be adjacent. Consider in-industry partners, collaborative space, and similar to bring in their audiences into your space, and vice versa. It's a mutually beneficial partnership if done correctly!

已翻译

赞

2 Find compatible and complementary partners

Once you have your goals and audience in mind, you can start searching for partners that can help you reach them. Look for partners that have a similar or overlapping audience, a relevant or complementary offer, a credible or influential reputation, and a compatible or synergistic culture. You can use online tools, social media, networking events, or referrals to find potential partners. You can also approach existing or past partners that you have a good relationship with.

添加您的观点

Regina Asamoah

NSP @ Ghana Bauxite Co. Ltd | ALX Campus Ambassador |Financial Modeling and Valuation Analyst | Virtual Assistant | Bsc. Business Administration - Accounting
举报内容
In organizing an event, you need need to partner with companies whose goals align with the purpose of the event. For example, if you want to organize an even that promotes women empowerment, it is best to partner with companies that have interest in empowering women and also produces women accessories. Do not partner just because you need assistance, looks for partners you can connect with.

已翻译

赞

加载更多内容

3 Negotiate the terms and benefits

After you have identified some potential partners, you need to contact them and propose a partnership. You need to communicate your value proposition, your goals, and your expectations clearly and persuasively. You also need to listen to their needs, concerns, and suggestions, and find a win-win solution. You need to agree on the terms and benefits of the partnership, such as the roles and responsibilities, the resources and costs, the deliverables and outcomes, and the metrics and feedback.

添加您的观点

加载更多内容

4 Execute the partnership plan

When you have finalized the partnership agreement, you need to execute the partnership plan. You need to coordinate with your partners on the logistics, the content, the promotion, and the evaluation of the event. You need to ensure that the partnership is visible, consistent, and engaging for your audience, and that it reflects your brand and values. You also need to monitor the performance, the feedback, and the impact of the partnership, and adjust accordingly.

添加您的观点

Amy McKaig

Digital Content Coordinator | Helping Residents Stay Informed of Resources, Events, and Services Offered by Bloomfield Township | Building Connections Via Website, Social Media, Newsletters, YouTube, Cable, and Podcasts
举报内容
Be sure to tag your parntner’s social media pages so that you broaden the reach of your event to audiences of both partners. As an added bonus, you will likely pick up some new followers.

已翻译

赞

5 Nurture the relationship

After the event is over, you need to nurture the relationship with your partners. You need to thank them for their collaboration, share the results and the learnings, and provide feedback and recognition. You also need to follow up with them on any pending issues, opportunities, or challenges, and explore ways to continue or expand the partnership. You need to maintain regular communication, trust, and respect with your partners, and show them that you value their contribution.

添加您的观点

Siddhartha Menon

Content Strategy| Brand Building| 0-1 Journey Expert| CX| Growth Marketer| Performance Marketing Strategy| Digital and Real World Storytelling| Team Management and Training| Experiential Strategy and Storytelling
举报内容
Goals are important, before choosing partners or agencies know your audience. Conduct a workshop with your client to fully understand who they’re going after and why. A well informed plan will almost always lead to success or learning’s, never failure.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Miriam Wexler

Business Coach | Top 50 Event Planning Voices | Award Winning Event Planner | Helping Event Professionals Grow, Scale, & Thrive | Empowering You to Build a Profitable & Sustainable Event Business
举报内容
Choose partners from within or adjacent to your new target industry; they bring their followers, and voila, you've got fresh faces. Make sure these partners vibe with your event's ethos and goals. They should be as excited to share and promote the event as you are, creating buzz across different circles. It’s all about leveraging each other’s strengths and audiences to make your event the place to be, introducing everyone to something new and exciting.

已翻译

赞

Event Planning

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use event partnerships to attract new audiences?

1

2

3

4

5

6

1 Identify your goals and audience

2 Find compatible and complementary partners

3 Negotiate the terms and benefits

4 Execute the partnership plan

5 Nurture the relationship

6 Here’s what else to consider

Event Planning

给文章评分

感谢您的反馈

更多Event Planning相关文章

更多相关阅读内容

How can you use event partnerships to attract new audiences?

1

2

3

4

5

6

1 Identify your goals and audience

2 Find compatible and complementary partners

3 Negotiate the terms and benefits

4 Execute the partnership plan

5 Nurture the relationship

6 Here’s what else to consider

Event Planning

给文章评分

感谢您的反馈

查看其他技能